Ford Best-Selling Brand Among American Military Families;
F-150 Top Seller Overall, Escape No. 1 SUV

  • Ford is best-selling brand among American military families, according to Polk vehicle registrations analyzed in an IHS Automotive military sample of 19.3 million households of active, retired or veteran military personnel; Ford has three vehicles in the top 10, with F-150 topping the list
  • Ford Escape is best-selling sport utility vehicle among American military families and third most popular vehicle overall. In Philadelphia, Detroit and Cleveland markets, Escape is top-selling vehicle among military families
  • Dating back to the days of Henry Ford, Ford Motor Company has supported military families and veterans through charitable engagement, training and employment – with more than 5,900 American veterans and military currently employed with the company

DEARBORN, Mich.--()--When American military families buy a new vehicle, they prefer Ford trucks, utilities and cars over any other brand.

Three Ford products rank in the top 10 new vehicles purchased by military families, according to Polk vehicle registrations analyzed in an IHS Automotive sample of 19.3 million households that include active, retired or veteran military personnel. This sample accounts for 920,000 new and used light vehicle registrations last year. Ford F-150 pickup tops the list, while Escape ranks third overall and No. 1 among all utilities. Fusion rounds out the list, with the midsize sedan in ninth position.

“Military families, in particular, desire the efficiency, capability and smart technology Ford vehicles offer,” said Jim Farley, Ford executive vice president, Global Marketing, Sales, Service and Lincoln. “Ford has a long history of supporting active-duty military personnel and veterans, and it is an honor American military families buy Ford more than any other brand.”

Built Ford Tough

F-150 market share among American military families is higher than the truck’s portion of the overall retail vehicle market, which is significant because F-150 is the best-selling vehicle in the United States. F-150 is manufactured at Dearborn Truck Plant in Michigan and Kansas City Assembly Plant in Missouri.

Escape ranks as the No. 1 sport utility vehicle among American military families and the favorite vehicle overall with military families in the Philadelphia, Detroit and Cleveland areas. Escape is manufactured at Louisville Assembly Plant in Kentucky.

Veterans at Ford

The popularity of Ford vehicles among military families is in keeping with the company’s long-standing support of active military and veteran groups. Ford Motor Company’s support for veterans started more than 90 years ago when Henry Ford led a cross-country caravan of 50 Ford Model T’s to transport disabled veterans to their convention. Since 1974, Ford and Ford Motor Company Fund have provided more than $8 million to veterans organizations, including support for the National World War II Memorial.

Ford Veterans Network Group, one of 11 company-supported Employee Resource Groups, sponsors activities for its veterans, military personnel and their families. Ford employs more than 5,900 U.S. veterans, along with hundreds of active military personnel and U.S. reservists and guardsmen.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 183,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

For news releases, related materials and high-resolution photos and video, visit www.media.ford.com.

Contacts

Ford Motor Company
Erich Merkle, 313.206.9164
emerkle2@ford.com

Release Summary

Ford is the best-selling brand among American military families, according to Polk vehicle registrations; Ford has three vehicles in the top 10, with F-150 topping the list.

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Contacts

Ford Motor Company
Erich Merkle, 313.206.9164
emerkle2@ford.com