Youngevity (YGYI) Launches MK Collab.com E-Tailing Boutique Website

Marisa Kenson’s Inaugural Collection Now Available

SAN DIEGO--()--Youngevity International, Inc. (OTCQX:YGYI) (www.YGYI.com), a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today the official launch of the MK Collaborative e-tailing boutique website at http://www.mkcollab.com/.

The MK Collaborative is a wholly owned subsidiary of Youngevity International, Inc. Marisa Kenson, an acclaimed and talented celebrity fashion designer, designed all of the collections in MK Collaborative, hand selecting the design team, stylists, and multimedia marketers that make up MK Collaborative.

The MK Collaborative line was premiered at the Sundance Film Festival and revealed during a showcase at The Oscars earlier this year. During the Youngevity Convention in April 2014, Marisa Kenson launched Youngevity’s apparel and jewelry line to a sold-out fashion show and provided a preview of the MK Collaborative e-tailing boutique.

“We are very excited to launch the MK Collaborative e-boutique website, which has been highly anticipated by our growing community of distributors and customers,” said Steve Wallach, Youngevity’s Chief Executive Officer. “We believe Marisa Kenson’s clothing and jewelry line integrates well with Youngevity’s makeup and skin care products and uniquely positions Youngevity in the direct selling industry.”

“We are proud to launch our new state-of-the-art e-tailing boutique and to create a unique shopping experience,” said Dave Briskie, Youngevity’s Chief Financial Officer. “We expect to exceed our distributor and customer expectations of the online shopping experience with stunning 360-degree fashion photography like a virtual dressing room to bring high quality images to life. We believe that Marisa Kenson has her pulse on the trend of today’s contemporary woman, and that the line of apparel and accessories that she created for Youngevity is extraordinary and designed to help women look and feel their very best.”

About Youngevity International Inc.

Youngevity International Inc., (OTCQX: YGYI) (www.YGYI.com) is a fast-growing, innovative, multi-dimensional company that offers a wide range of consumer products and services, primarily through person-to-person selling relationships that comprise a "network of networks." The Company also is a vertically-integrated producer of the finest coffees for the commercial, retail and direct sales channels. The Company was formed after the merger of Youngevity Essential Life Sciences (www.youngevity.com) and Javalution Coffee Company in the summer of 2011. The company was formerly known as AL International, Inc. and changed its name to Youngevity International Inc. in July 2013.

Safe Harbor Statement

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as “may,” “should,” “potential,” “continue,” “expects,” “anticipates,” “intends,” “plans,” “believes,” “estimates,” and similar expressions. The forward-looking statements contained in this press release include statements regarding the Company’s expected future growth, integrating Marisa Kenson’s clothing and jewelry line with Youngevity’s makeup and skin care products, positioning Youngevity in the direct selling industry, exceeding distributor and customer expectations for the online shopping experience, and the success of the MK Collaborative e-boutique website. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict, including our ability to integrate Marisa Kenson’s clothing and jewelry line with Youngevity’s makeup and skin care products and position Youngevity in the direct selling industry and the other factors described in our annual report on Form 10-K for the year ended December 31, 2013 and our other filings with the SEC. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

Contacts

Youngevity International, Inc.
Investor Relations
John Zervas
800-982-3189 X 6509

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Contacts

Youngevity International, Inc.
Investor Relations
John Zervas
800-982-3189 X 6509