GLASGOW, Scotland--(BUSINESS WIRE)--Murgitroyd, the global intellectual property firm headquartered in Glasgow, announces the launch of a refreshed brand identity, including a new logo, tagline – ‘What's next?’, and the shortening of ‘Murgitroyd & Company’ to ‘Murgitroyd’.
The brand refresh comes as Murgitroyd gets ready to celebrate 40 years in business, growing from a one-man operation to a global firm with 15 offices located in the UK, Germany, France, Italy, Ireland, Finland and the US.
Jamie LeLiever, Head of Global Sales and Marketing, commented, "Today is an exciting day for us as we reveal an updated identity more in-line with who we are today and the innovative clients we serve. Innovation is at the heart of our business and our new brand reflects this. The colon in our new logo element reflects the idea of 'What's next?', and the sense of possibility.”
The new logo maintains the existing brand equity established with the red and grey colour pallete, representing the strength and stability on which the firm was built. The refreshed logo features two new colours, green and blue for the human element, adaptability and clarity.
Edward Murgitroyd, Deputy Chairman, spoke of the logo's strong grounding in the Company's underlying values, "Our new logo not only symbolises innovation, but also our core values of honour, wisdom, anticipation and clarity. These values promote all our innovation at Murgitroyd".
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Murgitroyd was established in 1975 in Glasgow and is now recognised as one of the largest global patent and trade mark firms in Europe. The firm offers a one-stop solution for all global intellectual property requirements and advises businesses across the industrial spectrum.
Services provided include global patent and trade mark patent and trade mark drafting, filing, prosecution, validation, translation and strategic portfolio management at highly competitive rates through the firm’s 13 European offices and extensive global network. The firm’s 2 US offices provide local client support to the firm’s East and West Coast US client bases.
The firm’s staff of 240 includes patent and trade mark attorneys with expertise in engineering, ICT, software, oil and gas, renewable energy, life sciences, chemistry, pharmaceuticals, food and drink, financial and professional services, fashion, music and entertainment.
For more information, please visit murgitroyd.com.