DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/kx9ljz/food_gifting_in) has announced the addition of the "Food Gifting in the U.S., 4th Edition" report to their offering.
Buoyed by continued purchase and purchase frequency among higher-income consumers and growing food gifting strength among middle-income consumers, the food gifting market is on track for a 4.9% gain in 2014 and healthy growth through 2016.
More comprehensively, report coverage does the following:
- Includes a market size and forecast for consumer and corporate food gifting.
- Evaluates food gifting opportunities by occasion/event, self-gifting, and social media applications.
- Via proprietary survey analysis, assesses food gifters, including whom they purchase food gifts for (i.e. mother, friend, coworker, etc.), the amount they spend per gift, and the number of recipients. We also assess who reports receiving food gifts. To shed light on each of these perspectives,Â we trend 2010-2014 proprietary consumer data.
- Via proprietary survey analysis, assesses food gifters according to the types of food gifts they purchase for themselves and for others, as well as the types of occasions for which food gifts are purchased. In each case, we trend 2010, 2012 and 2014 proprietary consumer data.
- Explores rationales for why consumers purchase food gifts, what attributes they seek when choosing a food gift, and why they do not purchasing specialty food gifts.
- Provides insight on consumer online, phone and mail ordering in general and with respect to gourmet gift baskets; and, via more than 15 retail distribution options, assesses where consumers have purchased food gifts during the past 12 months.
- EvaluatesÂ the degree to which employed adults receive food gifts in association with their employment, including analysis by type of gift and occasion.
For more information visit http://www.researchandmarkets.com/research/kx9ljz/food_gifting_in