Research and Markets: Sugar, Sugar Substitute, and Sweetener Trends in the U.S., 2014 Edition

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/7w4mhg/sugar_sugar) has announced the addition of the "Sugar, Sugar Substitute, and Sweetener Trends in the U.S., 4th Edition" report to their offering.

Intense focus on added sugars consumption and links to obesity, diabetes and heart disease is anticipated to motivate consumers to both reduce total consumption and switch to sweeteners perceived as more healthful, including less refined sugars, honey, coconut sugar, and natural zero calorie sweeteners. Less refined, niche sugars and sweeteners are expected to grow at the expense of commodity sugar, especially white granulated.

Despite general negative consumer sentiment related to zero calorie sweeteners, greater acceptance of their use is predicted. In part this is due to the availability of natural options, stevia and monk fruit, but also a matter of pragmatism: The growing number of Americans being diagnosed with diabetes or taking steps to prevent it will seek alternatives to sugar. Younger consumers in particular are concerned about economic and environmental sustainability when selecting sweeteners and avoidance of genetically modified foods will likely drive sweetener selection for a growing number of consumers.

Scope of Report

This report strives to estimate and analyze the size, growth rates and composition of the sugar and sweeteners market in the United States, focusing specifically on the retail market for kitchen and tabletop use while also discussing major trends that are currently impacting or are expected to impact the selection and use of sweeteners for foodservice and industrial use by processors. The sugar and sweetener products and markets covered in this report include those found at retail including sugars, corn and cane sweeteners, pancake and maple syrup, honey, molasses, zero calorie sweeteners, both those classified as natural and artificial, and others that may be considered niche sweeteners, such as agave nectar and coconut sugar.

Who Will Benefit From This Report

  • Food Retailers
  • Sugar Producers
  • Manufacturers and Marketers of Zero Calorie Sweeteners
  • Honey and Maple Syrup Producers, Processors and Marketers
  • Ingredient and Agricultural Commodity Producers
  • Food and Beverage Manufacturers
  • Foodservice Operators
  • Private Label (Retail) Branding Firms
  • Advertising Agencies
  • Investment Banks

U.S. Retail Market Size Estimates through 2018 for:

  • Sugar
  • Sugar Substitutes
  • Honey
  • Pancake and Waffle Syrup
  • Pure Maple Syrup
  • Corn Syrup
  • Molasses

Key Topics Covered:

Chapter 1 Executive Summary

Chapter 2 Market Forecast and Opportunities?

Chapter 3 Sweetener Market Size & Growth

Chapter 4 Marketing and Retailing

Chapter 5 Consumer Attitudes and Behaviors

For more information visit http://www.researchandmarkets.com/research/7w4mhg/sugar_sugar

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Food

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Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Food