DALLAS--(BUSINESS WIRE)--Moroch Partners today announced the appointment of Sam Chadha as the agency’s first Chief Integration Officer, along with Glenn Geller and Dina Light-McNeely to its senior leadership team. Collectively, their wide range of industry expertise spans the production of award-winning digital media and content delivery infrastructure, strategic partnership development, predictive analytics, and business intelligence for Fortune 100 brands and leading advertising services worldwide.
“The level of knowledge and experience that is brought to Moroch through these strategic hires will provide great depth to our leadership team, allowing us to bring more efficiency to our operational business practices, and greater opportunities for our clients,” said Rob Boswell, President of Moroch. “Working closely with the diverse talent at Moroch, our goal for our new team is to build upon our 30-year successes and forge future possibilities.”
Sam Chadha - Chief Integration Officer
Chadha will be responsible for leading the vision, transformation and integration of Moroch talent, capabilities and organizational infrastructure. This will ensure Moroch creates demonstrable value and results for our clients and the agency via end-to-end integrated marketing services, IP and products.
Prior to Moroch, Chadha was EVP, Managing Director of Business Strategy and Development at Starcom MediaVest Group in Chicago. He’s known for his innovative approach to marketing and has led many breakthrough campaigns in his career. In 2007, he was named to Ad Age’s “40 Under 40.” Chadha brings more than 20 years’ marketing leadership experience – as a client and agency side working with global organizations and brands like Jose Cuervo Tequila International, Unilever North America (Axe, Degree, Dove and Suave,) YUM! - KFC, and AMC Network.
Glenn Geller – Managing Partner of Brand Planning Strategy
Geller joins Moroch to lead Brand Planning, bringing with him a proven track record of understanding consumer dynamics and helping build long-lasting, endearing brands.
He adds over 30 years of industry experience to Moroch, most notably as the EVP Director of Planning and Research at Boznell/Temerlin McClain for almost two decades. Additionally, Geller held positions as the Brand Planning Director at The Richards Group and most recently was the Director of Solutions Planning at Lowe Campbell Ewald. Previous clients include American Airlines, Bank of America, JC Penney, Subaru of America and the USSA.
Dina Light-McNeely – Partner, Director of Digital & Social Strategy
Light-McNeely is a significant addition to Moroch’s social & digital practice, with over 18 years of experience in integrated marketing, both on the agency and client side.
She has a well-earned reputation as a technical and creative thinker. Light-McNeely has held a strategic leadership role on IMC2’s pharmaceutical and retail clients, served as EVP of Digital Strategy for Rosie Pope and most recently worked as VP, Strategy Solutions Lead at RAPP. Previous clients include BMW Motors, British Airways, Campbell’s, FedEx Office, Bahamas Tourism, GSK, Hewlett-Packard, L’Oreal, Pizza Hut, Sony, TXU Energy and Whirlpool.
For more information about Moroch, please visit www.moroch.com.
About Moroch Partners
Moroch Partners is a leading full-service, independent marketing and communications agency based in Dallas, with presence in 36 markets across North America. These offices across the nation put us closer to the consumer, which provides us with the insights to create more meaningful brand experiences. Our clients include McDonald's, Coca-Cola, Disney, Sony, Boost Mobile/Sprint, Universal, Make-A-Wish Foundation, Midas, Oasis Brands, ClubCorp, Pure Fishing, Visionworks and Baylor Healthcare System, among others. For further information on Moroch and its brands, please visit moroch.com.