TYLER, Texas & LONGVIEW, Texas--(BUSINESS WIRE)--Berkshire Hathaway HomeServices, the real estate brokerage network operated by HSF Affiliates LLC, today announced that Prudential Preferred Properties has joined the network and is now operating as Berkshire Hathaway HomeServices Miles Realty.
Broker/Owner Dottie Miles said brand appeal and added resources that come with Berkshire Hathaway HomeServices affiliation will help drive her company’s market leadership. “We are thrilled to add the Berkshire Hathaway HomeServices name to our own,” said Miles. “The combination will be a major force in Longview and Tyler real estate for years to come.”
Miles added that the Berkshire Hathaway HomeServices name will resonate with clients of all types, from entry-level and move-up buyers to luxury home shoppers. “Our brand’s namesake is Berkshire Hathaway Inc.,” she said. “When the world’s most respected company puts its name on Miles Realty yard signs, those are the signs buyers and sellers will want to see. It is also a brand our agents can feel confident and proud to represent.”
With their transition, Miles Realty agents gain access to Berkshire Hathaway HomeServices’ Global Network Platform – a robust suite of real estate tools and resources – plus professional education, business consultation, marketing support and the exclusive Luxury Collection program for high-end listings. “With help from these top-shelf resources, our talented agents will have all the tools they need to provide the highest level of service to our clients,” said Miles.
Earl Lee, CEO of HSF Affiliates LLC, welcomed Miles Realty to the network. “We are pleased that Dottie and her team have chosen to go forward with Berkshire Hathaway HomeServices,” he said. “Miles Realty is respected in the marketplace and will represent our brand well.”
The brokerage’s new Cabernet and Cream yard signs will begin appearing throughout greater Longview and Tyler starting today.
About Berkshire Hathaway HomeServices Miles Realty
Miles Realty, formerly Prudential Preferred Properties for 10 years, joined the Berkshire Hathaway HomeServices Real Estate brokerage network in 2014. The full-service brokerage operates offices in Longview and Tyler, Texas. Visit www.bhhsmilesrealty.com for details.
About Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices, based in Irvine, CA, is a brand-new real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Berkshire Hathaway HomeServices in early 2014 was named “Real Estate Agency Brand of the Year” by consumers in the 26th annual Harris Poll EquiTrend® study of the largest real estate networks. Visit www.berkshirehathawayhs.com.
Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.
Berkshire Hathaway HomeServices received the highest numerical Equity Score among real estate brands included in the 2014 Harris Poll EquiTrend® Study. Visit www.berkshirehathawayhs.com for details.
Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.