ATLANTA--(BUSINESS WIRE)--Dodge Communications, an integrated communications agency serving the healthcare industry, announced today it has been selected to execute a strategic public relations campaign for Clinithink LLC, to expand the company’s brand awareness in the healthcare technology market.
United Kingdom-based Clinithink, the industry leader for clinical natural language processing (CNLP), is poised for tremendous growth — and expansion in the United States. Clinithink enables its customers to capitalize on the previously unusable unstructured data through its CLiX-based platforms. The company is looking to increase traction in the marketplace through brand awareness and thought leadership, and has engaged Dodge to support that initiative through strategic activities.
“We’re excited to partner with Dodge Communications at this pivotal time for our business, when we’re expanding our solutions and our footprint,” says Robert Miller, SVP of Sales and Marketing for Clinithink. “We know that Dodge will help craft and elevate our messages to the target audiences that are most influential, and we anticipate Dodge’s industry knowledge will contribute to achieving our collective goals.”
In order to highlight Clinithink’s ability to enable better, faster clinical decisions at the point of care, along with improved physician productivity and better patient outcomes, Dodge will target key influencers and healthcare media through a strategic public relations campaign. Dodge will also work to educate the market about Clinithink’s solutions for accessing and querying unstructured clinical data for healthcare analytics, clinical trials and population health management.
“With current conversations continuing to focus on the amount of data available, whether too much or too little, we aim to position Clinithink as a thought leader in the industry,” shares Elisabeth Deckon, vice president at Dodge Communications. “We are delighted to work with Clinithink to drive its brand awareness and industry influence, by emphasizing the value of CNLP as one key to utilizing unstructured data for improved healthcare delivery and reduced clinical risk.”
About Dodge Communications
Dodge Communications is an integrated PR and marketing agency that accelerates the growth of innovative healthcare companies through strengthened brand awareness, enhanced thought leadership and increased demand. For more information, visit www.dodgecommunications.com or call (770) 998-0500. Slant, the Dodge Communications Blog, provides insights on the latest healthcare industry, marketing and public relations news and issues.