Crazy Cuizine® Launches New “Sweet Heat” Chicken Entrée

Asian Food Manufacturer Introduces Sweet-Chili Chicken to Line of Convenient Family Meals

SANTA FE SPRINGS, Calif.--()--Crazy Cuizine, known for bringing authentic Chinese, Japanese, and Korean cuisine to the dinner table, is introducing an exciting new flavor to its popular line of frozen family-style entrees with the launch of Sweet-Chili Chicken. Made with lightly battered chicken breast meat and sweet-chili sauce, this new entrée brings premium restaurant quality and taste to the dinner table in minutes.

“We’re thrilled to be one of the first manufacturers to introduce this classic, tangy sweet-chili flavor to the category,” said David Weinberg, marketing director at Day-Lee Foods, Inc. “Consumers are developing more sophisticated palates and this blend of sweet and spicy is more popular than ever. We’re also seeing an uptick in shoppers favoring international flavors, and with Asian cuisine as one of the most preferred categories in the ethnic section, we want to expand the category to offer our consumers more meal variety. We plan to roll out a variety of new ‘crazy quick, crazy good’ products in 2014, each touting innovative new flavor profiles.”

A better value than take-out, new Crazy Cuizine Sweet-Chili Chicken can be paired with vegetables, rice, or other side dishes for a quick, delicious dinner bursting with authentic Asian flavor. Like most Crazy Cuizine products, this new family-style entrée is high in protein and free of trans fats. Fully cooked and ready to eat in 18 minutes or less, Sweet-Chili Chicken can be prepared right from the freezer and served a variety of ways – as a meal, appetizer or snack – so consumers can enjoy a hearty, spicy kick any time, not just at the dinner table.

Prepared in the oven or on the stovetop, each Sweet-Chili Chicken family-style entrée contains about four servings with only 270 calories each, packing 15 grams of protein per serving. The Crazy Cuizine line of convenient family meals includes a variety of Asian signature flavors, including Mandarin Orange Chicken, Teriyaki Chicken, Korean BBQ Chicken, General Tso’s Chicken, Chicken and Pork Potstickers and now Sweet-Chili Chicken.

Consumers can find their favorite Crazy Cuizine products at grocery chains such as Jewel in Chicago, Safeway, Vons, Albertsons, Ralphs, Food for Less, Raley's, SaveMart, Lucky Supermarkets and more. In addition, the Sweet-Chili Chicken flavor is available in another Crazy Cuizine line – Crazy Cuizine Express – at select superstores throughout California and Nevada. For more information about Sweet-Chili Chicken and other Crazy Cuizine products, visit www.crazycuizine.com.

Crazy Cuizine

A Day-Lee Foods brand, Crazy Cuizine is a line of authentic Asian dishes inspired by classic Japanese, Chinese and Korean recipes. Using Asian signature flavors, Crazy Cuizine brings delectable Asian favorites from freezer to table in 18 minutes or less, with products like Mandarin Orange Chicken, Teriyaki Chicken, Korean BBQ Chicken, General Tso’s Chicken, Sweet-Chili Chicken and Chicken and Pork Potstickers. For more information about Crazy Cuizine, visit www.crazycuizine.com.

Day Lee Foods

Day-Lee Foods, Inc. has been delivering quality meat products to food service and general consumer markets for more than 30 years. Under its consumer brands, Crazy Cuizine and Day-Lee Pride, the company is a leader in the frozen Asian-cuisine-category, producing restaurant-quality dishes that deliver authenticity, value and convenience. For more information about Day-Lee Foods, visit www.day-lee.com; for more information about the company’s consumer brands, visit www.dayleefoods.com.

Contacts

Rachel Kay Public Relations
Crystal Gamache, 858-922-5045
Crystal@rkpr.net

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Contacts

Rachel Kay Public Relations
Crystal Gamache, 858-922-5045
Crystal@rkpr.net