Research and Markets: Failures in Functional Foods and Beverages 2014 - 22 Detailed Case Studies of Brands that Failed or Stumbled

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/5z3rhc/failures_in) has announced the addition of the "Failures in Functional Foods and Beverages" report to their offering.

This is the 3rd edition of our massively popular and unique Failures report. A fully-updated analysis, featuring 10 completely new case studies, it incorporates the latest thinking about what causes failure and what cultivates success.

This report analyses 22 detailed case studies of brands that failed or stumbled, and sets out clearly:

- The 12 most common causes of failure

- The 10 Golden Rules for Success

Companies big or small can learn and apply the lessons of failures of the last 17 years.

Key Topics Covered:

1. Why do we need to understand failures?

1.1 Why study failures?

1.2 What does failure mean?

2. Ten Golden Rules for Success in healthy foods and beverages

Stumbles Case Studies

Case Study 1: Good Belly - trial and error key to innovation success

Case Study 2: Red Bull fails in energy shots

Case Study 3: Pomegreat - a lesson in staying power

Failures Case Studies

Case Study 4: Novartis Aviva - a family of functional foods

Case Study 5: Nesfluid another failure for Nestlé's nutrition ambitions?

Case Study 6: Nestlé's prebiotic breakfast cereal

Case Study 7: Minute Maid Heart Wise - a lesson about the crowded world of heart-health

Case Study 8: Unilever pro.activ blood pressure-lowering dairy drink

Case Study 9: Danacol UK - cholesterol-lowering and omega 3

Case Study 10: Sirco fails to fly despite a health claim in Europe

Case Study 11: Danone Essensis beauty food

Case Study 12: Delamere Dairy - milk and joint health

Case Study 13: Emmi LactoTab - energy and coenzyme Q10

Case Study 14: Emminent - energy from dairy

Case Study 15: Enviga - sales collapse for Coca-Cola's calorie-burner

Case Study 16: Naturally Gorgeous - failing to differentiate weight management

Case Study 17: Whole Water - protein into water doesn't go

Case Study 18: Super-antioxidant Booster Broccoli fails to justify premium price

Case Study 19: Frito-Lay's fruit and vegetable snack brand ambitions fall to earth

Case Study 20: Lipton Linea - green tea fails to convince as a weight management drink

Case Study 21: Omega-3 - technology fails to fly as hoped

Case Study 22: Nestlé Nesvita - competitive price and big marketing spend can't make a me-too succeed

For more information visit http://www.researchandmarkets.com/research/5z3rhc/failures_in

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Food and Beverage, Health Food

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Food and Beverage, Health Food