SACRAMENTO, Calif.--(BUSINESS WIRE)--StreamSend, the email marketing service provider and creator of Franchise Market Automation, has published a free white paper -- Beyond The Inbox: Agency email marketing integration strategies for new and existing clients -- that tells marketing agencies how to spend smarter and boost sales for client email campaigns.
“Email marketing budgets grew 11% in 2013, and more than half of email marketers expect that number to climb again in 2014,” said Dan Forootan, president of StreamSend Email Marketing. “But top marketers aren’t just spending more, they’re spending smarter by optimizing for mobile, making email marketing engage with social platforms, leveraging video and RSS-driven automation, and driving targeted campaigns that segment and automatically respond to customers. That’s a lot to consider – our Agency Email Marketing Guide shows agencies how to make it happen.”
The 19-page white paper guides agencies through the key steps to stay on top of new channels and communication options and create email marketing campaigns for their clients that break through the clutter, build brand and create new business. Highlights include:
- Mapping out email marketing plans for new clients, existing clients
- Optimize for mobile with Responsive Design
- Email Marketing Automation: The Path To More Sales
- Email Marketing + Social Media = Powerful Results
- Adding online remarketing to your clients’ email mix
- RSS-Driven Automation: combine the power of RSS with the ease of email
- Video Email Marketing
“‘One-and-done’ email marketing is a thing of the past,” continued Forootan. “Now, for marketing agencies to give clients the best service—and produce the best results—they need to develop a fully integrated email marketing campaign. That means automation, dynamic content, mobile, video, and search must all be in the mix.”
Find out how agencies can put the power of email marketing to work for their clients, read StreamSend’s Agency Email Marketing Guide at www.StreamSend.com/AgencyGuide.
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.