RESTON, Va.--(BUSINESS WIRE)--Clarabridge, Inc., the leading provider of intelligent Customer Experience Management (CEM) solutions for the world’s top brands, today announced that Susan Ganeshan has joined Clarabridge, as Chief Marketing Officer, building on the momentum the company has experienced in the last 12 months in customer wins, product acquisition, and funding.
Clarabridge is delivering on promises to expand after the company secured $80 million in funding from General Catalyst Partners, Summit Partners, and Unica-founder Yuchun Lee late last year. Clarabridge has kicked off the year with the acquisition of a leading Enterprise Feedback Management (EFM) provider, Market Metrix, investments in global growth and now, the appointment of Ganeshan, a key Marketing hire to the executive team. The results of these investments are tangible: Clarabridge has increased its recurring revenue run rate by over 60% and quadrupled its total customer count, adding brands like Pella, CarMax, Geico, and many more.
Clarabridge marketing is focused on amplifying customer success, educating the market on the sea of changes achieved by driving best practices in customer experience, demonstrating the benefits of having a broad ecosystem supporting CEM initiatives, and raising awareness of the dramatic results achieved through CEM.
Ganeshan joins Clarabridge with more than 25 years of experience in building and marketing software to enterprise businesses. She has demonstrated proven growth as a leader with webMethods, a notable Northern Virginia success story from start-up to IPO, as well as newBrandAnalytics, Software AG, and Deloitte Consulting.
“Susan was a natural fit for this role with her experience in growing B2B technology from simply a vendor to a trusted partner of big brands,” said Sid Banerjee, Chief Executive Officer at Clarabridge. “She led initiatives to help companies find their voice through education, evangelization, and creation of high quality marketing programs, content, and teams, and I'm excited to have her join Clarabridge as we and the CEM market are moving into a phase of accelerated growth and development.”
“The Customer Experience Management space is heating up, with more than $500 million invested in recent months. Clarabridge is uniquely positioned to be the trusted provider of big brands and already works with 70% of the brands Forrester Research cites as leaders in customer experience,” said Yuchun Lee, Chairman of the Board at Clarabridge. “Business leaders know that customers are their biggest asset. These latest developments are examples of the explosive growth we see in the CEM space.”
Clarabridge is the leading provider of intelligent Customer Experience Management (CEM) solutions for hundreds of the world’s top brands, including Best Buy, Dell, E.ON, Intuit, L’Oréal USA, Pella, PetSmart, United Airlines, and The Wendy's Company. Global 1000 companies trust Clarabridge to listen, analyze, and act on customer feedback. Clarabridge delivers the only comprehensive customer experience hub offering easy-to-use dashboards, reporting, collaboration, and engagement powered by the industry’s most advanced text analytics over virtually any feedback channel. Founded in 2006, Clarabridge is privately held with offices in Barcelona, London, Miami, San Francisco, Singapore, and Washington DC. For more information, visit www.clarabridge.com.