CONCORD, N.C.--(BUSINESS WIRE)--Panasonic has expanded its relationship with Hendrick Motorsports with a new multi-year agreement that includes primary sponsorship of the No. 24 team of four-time NASCAR Sprint Cup Series champion and current points leader Jeff Gordon.
Panasonic will be featured as a primary sponsor of the No. 24 team in two Sprint Cup races annually and as an associate-level partner in all other events. It will mark the first on-car branding for Panasonic since joining Hendrick Motorsports as a technology partner in 2007. The agreement covers the 2014, 2015 and 2016 NASCAR seasons.
Gordon’s No. 24 Panasonic Chevrolet SS will debut this weekend at California’s Sonoma Raceway and will again appear Aug. 31 at Atlanta Motor Speedway. Panasonic’s Toughbook brand will be featured on the car’s quarter panels at Sonoma.
“To maximize the value of a NASCAR sponsorship, you need to partner with proven teams and drivers that exemplify your brand,” said Rance Poehler, president, Panasonic System Communications Company of North America. “Hendrick Motorsports and Jeff Gordon have a record of excellence that is a perfect fit for Panasonic and its Toughbook brand. We've been a technology partner of Hendrick Motorsports for many years, and as our business evolves to solutions and deeper partnerships with our customers, it is an excellent time to extend our relationship from behind the scenes to the car on the track.”
Panasonic will leverage the partnership to promote technology solutions and products for business. Hendrick Motorsports currently utilizes Panasonic technology throughout its Concord facility, including cameras, electronic displays, televisions, digital signage, Toughbook computers and projection units. The team also uses Panasonic’s professional video products to support its in-house video production capabilities.
“Panasonic has a combination of world-class people and products,” said Rick Hendrick, owner of Hendrick Motorsports. “We use their technology across the organization, and it provides the best possible tools in every area, from competition to marketing to IT. To have them see more opportunities for their business and want to grow the relationship sends a very positive message.”
Gordon, 42, is one of the most accomplished drivers in NASCAR history. He is a four-time Sprint Cup champion, and his 89 victories rank third on the all-time wins list. In 15 races this season, he has posted one victory, five top-five finishes and a series-best 11 top-10 finishes.
“We’re looking forward to working with Panasonic in a new way, and I can’t think of a better place for their debut with the No. 24 team,” said Gordon, who has posted a record five Sprint Cup wins at Sonoma Raceway and grew up in nearby Vallejo, California. “This is the next step in what’s already been a successful partnership, and it’s going to be fun to take it to another level. We hope to kick it off with a win this weekend for Panasonic and Toughbook.”
ABOUT PANASONIC SOLUTIONS FOR BUSINESS:
Panasonic delivers game-changing technology solutions that deliver a customized experience to drive better outcomes -- for our customers and our customers’ customers. Panasonic engineers reliable products and solutions that help to create, capture and deliver data of all types, where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, visual communications (projectors, displays, digital signage) and HD video production. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation.
All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at us.panasonic.com/business-solutions/.
ABOUT PANASONIC CORPORATION OF NORTH AMERICA:
Panasonic Corporation of North America provides a broad line of digital and other electronics products and services for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation, and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. In Interbrand’s 2013 Annual “Best Global Green Brands” report, the Panasonic brand ranked number four, the highest ranked electronics brand in the report (http://bit.ly/17ezCDI). As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility built to meet LEED certification standards, adjacent to Newark Penn Station in Newark, New Jersey. Learn more about Panasonic at www.panasonic.com.
ABOUT HENDRICK MOTORSPORTS:
Founded by Rick Hendrick in 1984, Hendrick Motorsports has earned more than 200 race victories and a record 11 car owner championships in NASCAR's premier division, the Sprint Cup Series. Celebrating its 30th anniversary in 2014, the organization fields four full-time Chevrolet teams on the Sprint Cup circuit with drivers Kasey Kahne, Jeff Gordon, Jimmie Johnson and Dale Earnhardt Jr. Headquartered in Concord, North Carolina, Hendrick Motorsports employs more than 500 people. For more information, please visit Hendrickmotorsports.com or interact on Twitter, Facebook, Instagram and Pinterest.