Crest + Oral-B Pro-Health and Dr. Travis Stork Raise Awareness about Importance of Oral Health to Overall Health

New Crest Pro-Health Tartar Protection Rinse Fights Cavities and Tartar In One

CINCINNATI--()--Partnering with Crest® + Oral-B® Pro-Health®, Dr. Travis Stork, Emmy® nominated TV host and board-certified emergency medicine physician, will appear at various events throughout the U.S. to speak directly with consumers about the importance of oral health.

“As an emergency medicine physician, I know that a healthy mouth is an important part of a healthy body,” said Dr. Stork. “That’s why I went ‘pro’ with Crest and Oral-B Pro-Health which helps me maintain a healthy mouth and smile in between dental visits, and I encourage others to do the same.”

Consumers will next have the opportunity to mingle with Dr. Stork when Crest Pro-Health sponsors SHAPE magazine’s Diva Dash in Charlotte, North Carolina on June 21, 2014. Alongside a women’s-only 5K obstacle and adventure run, Dr. Stork will be on hand in the ‘SHAPE Escape Zone’ to talk about how oral health is connected to overall health and to introduce the new Crest Pro-Health Tartar Protection Rinse, the only mouth rinse that delivers both anti-cavity and anti-tartar benefits in one.

According to a SHAPE magazine reader panel survey, nearly 9 in 10 SHAPE respondents said that they would use a mouth rinse if it could help them improve their dental visits. Along with discussing how the new Crest Pro-Health Tartar Protection Rinse could help do just that, Dr. Stork will share a variety of tips with thousands of consumers at the SHAPE Diva Dash about oral health and overall health, including:

  • Small Steps Can Lead to Big Changes: Small changes can make a big impact on one’s health. Making a healthy swap like fruit-infused seltzer water in place of soda or taking a 30-minute walk every day will help improve one’s health, one step at a time.
  • Enjoy Being Active: Finding an activity you enjoy is key to incorporating regular physical fitness into your life. Being active shouldn’t feel like work, so choose something you enjoy!
  • Clean Up Your Oral Care: Investing in oral care products that will help protect your mouth against tartar build-up is important and Crest Pro-Health Tartar Protection Rinse provides protection against tartar build-up and cavities.

Crest Pro-Health’s newest mouthwash innovation, Crest Pro-Health Tartar Protection Rinse features fluoride to prevent cavities while the pyrophosphate helps to reduce tartar formation. Tartar is a hardened plaque substance which cannot be brushed away and forms when the minerals from saliva deposit and harden within plaque. Crest Pro-Health Tartar Protection Rinse works to prevent this crystallization process by disrupting the linking of calcium and phosphates. By helping to prevent the organization of minerals, tartar growth sites are prevented. Not only is one’s mouth protected against tartar build-up, Crest Pro-Health Tartar Protection Rinse also freshens breath, fights unwanted surface stains and strengthens weakened enamel.

The new Crest Pro-Health Tartar Protection Rinse can be found in drugstores, mass retailers nationwide and on crestprohealth.com. Although pricing is at the sole discretion of retailers, the suggested retail price is $5.49 (1L). For more information about Crest Pro-Health, visit crestprohealth.com. Like Crest and Oral-B on Facebook or follow them on Twitter (@Crest, @OralB) to receive updates from the brand and learn more about dental care.

About Crest
A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 54 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. Headquartered in Cincinnati, OH, Crest is owned and distributed by The Procter & Gamble Company.

About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Contacts

MSLGROUP
Kellie Snyder, 646-500-7832
kellie.snyder@mslgroup.com
or
Jessica Spano, 646-500-7654
jessica.spano@mslgroup.com

Release Summary

Crest + Oral-B Pro-Health and Dr. Travis Stork Raise Awareness about Importance of Oral Health to Overall Health; New Crest Pro-Health Tartar Protection Rinse Fights Cavities and Tartar In One

Sharing

Contacts

MSLGROUP
Kellie Snyder, 646-500-7832
kellie.snyder@mslgroup.com
or
Jessica Spano, 646-500-7654
jessica.spano@mslgroup.com