PHILADELPHIA--(BUSINESS WIRE)--As part of the latest update to Artisan's Mobile Experience Management (MEM) platform, Artisan today announced the addition of push notifications with embedded support for message testing, optimization, and personalization.
As the industry’s leading Mobile Experience Management platform provider, Artisan continues to build on the capabilities required to help companies drive business results from the mobile app channel. Artisan takes app marketing to a new level by integrating the real-time impact of push messaging with the power of a richly-featured platform enabling deep audience segmentation and targeting.
Artisan's push notification capabilities leverage the analytics captured in the MEM platform so customers can deliver different messages to different mobile app user segments based on demographic and behavioral data. For each user segment, companies can also easily create deep links to a specific screen within an app. These deep links provide ultimate flexibility for defining how audiences engage with and navigate through the app experience. In addition, customers can run A/B tests on different variations of a push notification and compare results to determine what content leads to the highest conversion rates.
Combined with its innovative Power Hooks feature, Artisan adds an entirely new dimension to push notifications. Power Hooks make any aspect of a mobile app highly configurable such that customers can change the app experience in real time without writing code. By connecting push functionality with Power Hooks, customers can build richer user experiences and design sophisticated user workflows to drive better results. For example, beyond using a push notification to redirect a user to a shopping cart where they left items without checking out, Artisan can also provide a personalized discount or free shipping offer to incent the conversion.
In addition, unlike other push solutions, Artisan provides complete end-to-end referral tracking so that customers know exactly what users did after they click on a notification. With the Artisan MEM platform, every user action stemming from a push message – every click and swipe occurring within the app – is tracked and recorded for anytime analysis. Companies can create custom reports by filtering data and applying business rules before or after data is collected.
"The use of push notifications is only one tactic in any app marketer's strategy," said Artisan CEO Bob Moul. "However, it can be a powerful tool when tied to a complete MEM platform that not only offers broader insight into user behavior, but also the ability to dynamically target and optimize both the push messages themselves, and the complete experience that users have within the app."
The Artisan MEM platform is already deployed with top brands – including Urban Outfitters, Mapquest, and Rue La La – and is now a single unified offering empowering companies to understand, experiment, and engage with mobile customers. The latest release of the platform now includes the concept of campaigns that allows customers to create custom workflows to automate their marketing programs all from an intuitive, easy-to-use interface.
The new features in Artisan's MEM platform are designed to let customers target and ultimately personalize the app experience to deliver what users want, when and where they want it. Artisan enables companies of all sizes to create a consistent brand experience across all channels by enabling the integration of mobile apps with broader marketing strategy.
Artisan is the creator of the industry’s first Mobile Experience Management platform. Artisan significantly accelerates the path to user engagement and creates new opportunities for business growth. By bringing the capabilities of online Customer Experience Management and Web Marketing Optimization to the mobile app world, Artisan helps organizations drive mobile adoption, retention, conversion, and revenue. Artisan is venture-backed by FirstMark Capital and is proudly located in Old City Philadelphia.