Last Chance to Enter to Win $10,000: The DQ® System’s S’mores Song Music Video Contest Ends June 30

Fans invited to add “S’more” lyrics to DQ’s new commercial song

MINNEAPOLIS--()--DQ® fans across the United States have less than a month left to enter the S’mores Song Music Video Contest for a chance to win $10,000. Until Monday, June 30, fans can log on to smoresong.com and submit a 45-60 second video of the next verse for the S’mores song featured in the new DQ commercial.

The Dairy Queen® system, part of Berkshire Hathaway (NYSE: BRK.A and BRK.B), launched the S’mores Song Music Video Contest to celebrate the return of the S’mores Blizzard® Treat flavor.

Three finalists will be posted on the contest’s website beginning July 7, and fans will have the opportunity to vote for their favorite through July 18.

One grand-prize winner will be awarded $10,000. Second prize receives a $1,000 Dairy Queen gift card, and third prize receives one Blizzard Treat per month for one year (a $260 DQ gift card). The video submission link and complete rules are available at smoresong.com. Entries will be judged on quality of the video, creativity, originality and adherence to theme.

For inspiration, DQ fans are invited to experience the S’mores Blizzard Treat, a delicious blend of marshmallow filled chocolate bars, Honey Maid® graham crackers and signature DQ soft serve. For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 8.4 million friends and become a friend at facebook.com/dairyqueen.

About ADQ:

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

Contacts

Pierson Grant PR
Jenna Leon, 954-776-1999, ext. 242
jleon@piersongrant.com
or
Lauren Simo, 954-776-1999, ext. 238
lsimo@piersongrant.com

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Official DQ® S’mores Song Commercial

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Release Summary

Dairy Queen fans have until June 30 to enter the S’mores Song Music Video Contest. Fans can submit a video of the next verse to DQ’s new S’mores song commercial for a chance to win $10,000.

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Contacts

Pierson Grant PR
Jenna Leon, 954-776-1999, ext. 242
jleon@piersongrant.com
or
Lauren Simo, 954-776-1999, ext. 238
lsimo@piersongrant.com