Ben & Jerry’s Renames Iconic Flavor to Support Vermont’s GMO Labeling Food Fight Fund

Company’s Co-Founder Reveals the Scoop on Food Fight Fudge Brownie Plans

BURLINGTON, Vt.--()--It’s food fight time. In response to the lawsuit filed against Vermont’s first in the nation GMO labeling law, Ben & Jerry’s unveiled Food Fight Fudge Brownie, an honorary renaming of one of it’s most iconic flavors, Chocolate Fudge Brownie to support Vermont’s legal defense.

Vermont’s Governor Peter Shumlin, business leaders, members of the Vermont Right to Know Coalition, and passers by watched as the company’s co-founder Jerry Greenfield unveiled a giant pint of the new flavor, Food Fight Fudge Brownie.

“This is a pretty simple issue. Vermonter’s want the right to know what’s in their food, and apparently a bunch of out of state companies don’t want to tell us” said Jerry Greenfield. Greenfield announced that a portion from each sale of Food Fight Fudge Brownie in it’s VT company owned stores would go to support the fund. “We're used to putting dough in ice cream, but renaming Chocolate Fudge Brownie to Food Fight Fudge Brownie will help put some dough in the Food Fight Fund," Greenfield added. The company plans to raise money at its company owned Vermont stores through July,” Greenfield added.

If you don’t live close to a shop, you can still stand up for your right to know by making a small contribution to the Food Fight Fund.

To learn more about the Food Fight Fund Vermont, please visit http://www.foodfightfundvt.org. For more information about Ben & Jerry’s, please visit www.benjerry.com.

About Ben & Jerry’s

As an aspiring social justice company, Ben & Jerry’s believes in a greater calling then simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2014 the company plans to complete its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.5MM in 2013 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerry’s visit www.benjerry.com.

Contacts

Ben & Jerry’s
Kelly Mohr, 631-682-1157
Manager of PR Shenanigans
kelly.mohr@benjerry.com

Ben & Jerry's co-founder, Jerry Greenfield and Governor, Peter Shumlin unveil new Food Fight Fund flavor (Photo: Business Wire)

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Release Summary

In response to the lawsuit filed against Vermont’s GMO labeling law, Ben & Jerry’s unveiled Food Fight Fudge Brownie, an honorary renaming of one of it’s most iconic flavors, Chocolate Fudge Brownie

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Contacts

Ben & Jerry’s
Kelly Mohr, 631-682-1157
Manager of PR Shenanigans
kelly.mohr@benjerry.com