NEW YORK--(BUSINESS WIRE)--Burson-Marsteller, a leading global public relations and communications firm, won a 2014 Public Relations Society of America (PRSA) Silver Anvil Award and was honored with four Awards of Excellence for its work. The Silver Anvil Awards have recognized the best work in public relations for more than 60 years. The winners were announced at a ceremony on June 12 in New York.
“I am particularly pleased by these awards, as they underscore both our commitment to, and expertise in, developing and driving highly creative and results-oriented programs that make an impact on our clients’ businesses,” said Dave DenHerder, U.S. CEO, Burson-Marsteller. “We are honored that PRSA has recognized this work.”
Burson-Marsteller’s wins include:
- Silver Anvil: “AIG's Global Launch of CyberEdge” - AIG with Burson-Marsteller and Proof Integrated Communications, in the Marketing, Business-to-Business, Professional and/or Financial Services category;
- Award of Excellence: “ATM with Teller Assist: Timing an Innovation Announcement within a Broader Brand Strategy” - Bank of America with Burson-Marsteller, in the Marketing, Financial Services Category;
- Award of Excellence: “SAP: Unveiling a Statistical Slam Dunk Experience” - SAP with Burson-Marsteller, in the Marketing, Business-to-Business, Other category; and,
- Two Awards of Excellence: "The Official Sponsor of Sightseeing" - Transitions Optical, Inc. with Burson-Marsteller, in the Marketing, Consumer Products – Health Care category and Marketing, Consumer Products, Non-Packaged Goods category.
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 84 affiliate offices, together operating in 109 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network. For more information, please visit bm.com.