SAN FRANCISCO--(BUSINESS WIRE)--SwiftKey Keyboard, Android’s best-selling paid app, today sheds its $3.99 (US dollars) price tag to become free. This shift comes alongside an update to the app that introduces dozens of new free and premium keyboard themes, giving users more customization choices for their on-screen typing experience.
SwiftKey Keyboard replaces a mobile device’s keyboard with one that understands language and learns your personal writing style. These insights improve typing with more accurate autocorrect, prediction of your next word and other innovations like SwiftKey Flow, which lets you type faster by sliding your finger across the screen. The app launched in 2010 to critical acclaim, and is one of the world’s best-selling Android applications, spending more days at number one on Google Play than any other paid app.
The app offers contextual predictions and autocorrection in 66 languages, including English, Hindi and Hinglish.
Today’s transition to free gives all Google Play users access to that award-winning software at zero cost. This means that all of the market-leading features that have defined SwiftKey’s success as a paid app are now completely free. The move accelerates SwiftKey’s ambition to reach millions of new users, especially in developing economies. It also creates a more sustainable business model in the app, where users can choose to pay for themes and other content to further enhance their experience.
In making the transition, SwiftKey is rewarding loyal users who have previously paid for the app. These users can download a $4.99 “Premier Pack” of 10 themes free of charge. The app’s core functionality remains intact.
SwiftKey co-founder and CEO Jon Reynolds said: “This is the start of an incredibly exciting phase for us as a business. We have made the decision to go free to better enable everyone, everywhere, to use SwiftKey’s market-leading technology without payment being a barrier. We're focused not only on reaching more users with our powerful technology, but on building great content and features to engage them.”
This updated version of SwiftKey Keyboard includes:
- SwiftKey Store stocked with over 30 new themes
- New default theme, ‘Nickel’
- Support for more than 800 emoji, plus ‘emoji prediction’
- Number row
- Improved prediction engine
- New and improved SwiftKey Flow trails
- New language support, includes Belarusian, Mongolian, Tatar, Uzbek, Welsh
*Emoji are only supported on Android versions 4.1 and above. To enable emoji prediction, go to Settings > Advanced, and select the box marked “Emoji prediction.”
SwiftKey Keyboard is available globally, for free, on Google Play. The app formerly known as SwiftKey Keyboard Free was a one-month trial of SwiftKey’s paid app and has been superseded by today’s app that does not expire.