DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/fdfmmg/lawn_and_garden) has announced the addition of the "Lawn and Garden Equipment in the U.S." report to their offering.
Americans love to care for their lawns and gardens, but the economy and weather conspired to suppress sales of lawn and garden (L&G) equipment over the last five years. The $10 billion retail market, consisting of outdoor power equipment (OPE), tools and implements (T/I), and watering/spraying equipment (W/S), declined by a CAGR of over 1% between 2008 and 2012. OPE accounted for over two-thirds of L&G equipment retail dollar sales in 2012.
The overall market presents challenges and opportunities for both marketers and retailers. A relatively small number of players account for the majority of sales, making for a highly competitive situation that is particularly difficult for new entrants. Few marketers compete across all categories, and leaders differ by category. Husqvarna and MTD Products are the largest marketers of OPE. Ames True Temper is the leader by a wide margin in T/I, and is a major player in some W/S products. The W/S category has a few major competitors leading individual product segments.
Retailing is even more concentrated, with 75% of sales coming from mass retailers, primarily Home Depot, Lowe's, Sears/Kmart (both owned by Sears Holdings) and Walmart. Consumers also shop the Internet aggressively, mainly for information and pricing on OPE. They demand low prices and value, challenging marketers to innovate with products that either cost less or are worth a higher price.
Key Topics Covered:
Chapter 1: Executive Summary
Chapter 2: The Market
Chapter 3: Marketers
Chapter 4: New Product, Retailing, and Marketing Trends
Chapter 5: The Consumer
For more information visit http://www.researchandmarkets.com/research/fdfmmg/lawn_and_garden