SAN DIEGO--(BUSINESS WIRE)--From salads to Mike’s Hard Lemonade, Philip W. O’Neil has earned a reputation for aggressively growing companies. Now he has his sites set on United Brands Company and its JOOSE™ line of flavored malt beverages. “I thrive on taking innovative companies with unrealized potential and helping them grow and gain market share,” says O’Neil. “Deciding to take the job as Executive Vice President and Chief Revenue Officer of United Brands Company was an easy choice for me. United Brands Company is a true innovator in the flavored malt beverage industry with unmatched quality.”
United Brands Company President and CEO Michael Michail says Mr. O’Neil’s experience, leadership, and prowess with distribution will allow United Brands Company to continue to expand the already successful growth of all the JOOSE™ line of margaritas, cocktails and other products. “Phil has a proven track record with Mike’s Hard Lemonade Company along with his more than two decades long career of successfully growing businesses. I watched Phil grow a family owned company into the Beverage Forum Small Company Of The Year and elevate Mike’s Hard Lemonade to the top spot for progressive adult beverages in grocery, convenience, and liquor stores. I feel confident adding Phil to our team will help nourish the already healthy growth of our JOOSE™ line of flavored malt beverages to achieve dominance in the industry,” says Michail.
United Brands Company uses advanced malt technology to mix a unique intricate blend of flavors for its JOOSE™, JOOSE Margarita™ and JOOSE Cocktail™ series of adult beverages. The company transformed the flavored malt beverage industry when it introduced the 23.5-ounce can replacing the industry standard bottle. The JOOSE™ line of adult beverages are now sold in 23.5-ounce cans (12% ABV) and 12-packs with 12-ounce cans (8% ABV).
Mr. O’Neil says putting together a best-in-class team is a top priority for him. “After aggressively growing businesses for more than two decades, I’ve learned the key to success is hiring great people and building a dynamic team. That is exactly what I will work to do at United Brands Company.”
Interviews are available upon request.