Research and Markets: Co-Branded and Affinity Credit Cards in the U.S., 4th Edition

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/b2xmrj/cobranded_and) has announced the addition of the "Co-Branded and Affinity Credit Cards in the U.S., 4th Edition" report to their offering.

Consumer survey results show that the percentage of consumers using co-branded/affinity credit cards has fallen from 55% to 43% from 2009 to 2013.

But while hundreds of smaller and less profitable co-brand programs have been eliminated, more than 120 significant co-brand credit card partnerships remain. In the U.S., they now compete against formidable own-branded credit card platforms catering to a wider audience, as well as a resurgent private label card segment. Targeting the affluent is now the name of the game, but the supply of U.S. affluent households is not limitless, and opportunities exist to target an increasingly healthy middle class, experimenting further with rewards incentives and soft card benefits.

To help industry participants navigate the evolving market for co-branded/affinity cards, Co-Branded and Affinity Credit Cards in the U.S. analyzes co-branded/affinity credit card program features and benefits and retail card strategies and growth trends among bank and non-bank issuers.

Coverage of trends and opportunities includes:

  • Assessment of the leading co-branded credit cards from card partners--Ritz Carlton, Hilton, Wyndham, Best Western, Carlson, Norwegian Cruise Line, Princess Cruises, Sony, Best Buy, BJ's Wholesale Club, Costco, Dillard's, Walmart, Macy's and Amazon--to gauge differentiation and related features and benefits among co-branded hotel, cruise, and retail credit cards.
  • Trending of branded credit card and co-branded credit card usage over time by card association and demographic, and current co-brand/affinity card usage by 11 card types.
  • Via proprietary consumer research, analysis of the degree of importance co-branded credit card users give to features and benefits when signing up for a co-branded credit card. The section assesses the importance cardholders assign to card features & benefits by grouping responses into seven categories: interest rate, spend limits & fees; rewards; discounts; special perks; travel benefits; and protection/management.
  • Market sizing for U.S. general purpose credit cards and co-branded credit cards, as well as a market driver analysis including credit loan volume, delinquency, loans outstanding trending.
  • Market sizing and segmentation by issuer and network/association, by number of partnerships.
  • Trends & opportunities in the co-brand and affinity credit card space, including affluent consumers, the middle class, private label conversion, rewards trends, reaching younger consumers, and cross selling.
  • The co-branding strategies of American Express, MasterCard and Visa, as well as the co-brand/affinity card strategies of Bank of America, Barclays, Capital One, Citibank, GE Capital Retail Bank, JPMorgan Chase and U.S. Bank.

Key Topics Covered:

Chapter 1: Executive Summary

Chapter 2: Market Size And Forecast

Chapter 3: Trends & Opportunities

Chapter 4: Card Association Co-Branded Strategies

Chapter 5: Co-Branded And Affinity Credit Card Issuer Strategies

Chapter 6: Co-Branded Credit Card Analysis

Chapter 7: Co-Branded And Affinity Credit Card Consumer Usage Trends

Chapter 8: Features & Benefits Influencing Co-Brand/Affinity Credit Card Choice

Chapter 9: Co-Branding Around The World

For more information visit http://www.researchandmarkets.com/research/b2xmrj/cobranded_and

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Banking and Financial Services, Cards

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Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Banking and Financial Services, Cards