MIAMI--(BUSINESS WIRE)--Isaac Daniel Group Management International, (IDGMI), a recognized leader in emerging technologies, has announced the signing of a South Florida modeling and talent agency — Avenue Productions — the first such agency in the world to use Reel Code® to promote its clients.
The multimedia demands of the fashion and production industries present their own challenges. Reel Code is an interactive solution to help model and talent agencies like Avenue Productions to select or promote just the right person for photo or video shoots, as well as television and movie roles. Using Reel Code Media, art directors can preview prospective models’ photos, videos and audio recordings all from one image or ‘comp card.’
President of Avenue Productions, Dana West looks forward to using this tool to enhance the ability to promote her Models and Talent to Industry Executives. “I have never seen a marketing tool that can not only save time but also promote talent and increase bookings dramatically. I am so excited to introduce this concept to my models and talent, now they will be able to showcase their abilities with the touch of a finger," said West, an industry veteran with over 35 years of experience.
Reel Code Media™ enhances the standard tool of the trade – the comp card – allowing it to virtually come alive and more fully show off the full range of talent of the models. The new technology was first debuted at the Mercedes-Benz Fashion Week Swim, in South Beach last year, followed by the Mercedes-Benz Fashion Week at Lincoln Center, where it was utilized by show producers to highlight the 96 designers involved in the show, music from MBFW DJs, plus a live stream of all social media mentions related to the events at the shows.
The innovative augmented reality Reel Code® app, with its trademarked, patented, and patent-pending software, allows users to scan a single coded image and access up to four types of interactive content. Users control the content from the touchscreen of their smartphone or tablet. For models, content may include photos, videos of them in action and audio of them speaking, helping the viewer to gauge their personalities – a big leap from prior versions of comp cards. This preview saves both the model, their agency and prospective companies valuable time and lost effort in the selection process. Using interactive augmented reality to promote themselves is smart marketing for models or other talent who are paid different amounts based on usages of their image or performance.
Former NFL player James McKnight, currently a model and motivational speaker, uses Reel Codes with videos and images from his speaking engagements and modeling shoots to promote himself to prospective organizations. “Every football player has a highlight reel of their performance on the field. Using Reel Code is a natural transition to demonstrate my skills as a speaker to interested organizations before they book me for an event.” says McKnight.
“We expect this to spread quickly in the modeling and talent agency world,” said Howard Brooks, SVP of Operations of IDGMI. “Because it’s easy to upload a new photo or video to your comp card, your visual portfolio stays up-to-date with your latest work. That’s very important in the competitive world of modeling and casting for productions and events.”
For more information on Reel Code Media, contact Howard Brooks at Isaac Daniel Group Management International at 305.371.5858.