Honda Launches Integrated Marketing Campaign to
Promote Annual ‘Checkered Flag’ Sales Event

Campaign features special appearance by IndyCar driver James Hinchcliffe
Honda offers Canadians weekly payments; first time in company history

MARKHAM, Ontario--()--To bring attention to Honda’s unique corporate culture rooted in racing and the manufacturer’s title sponsorship of the Honda Indy Toronto, the brand is promoting its popular ‘Checkered Flag’ annual sales event with a 30-second commercial spot launching today, starring IndyCar driver James Hinchcliffe. The famed driver acts as a Honda Civic Si driver and is challenged to a driving skills test by a second Si driver.

Honda’s fully integrated marketing campaign will include online, TV and various social media platforms, designed to heighten the awareness of the Honda brand, while also promoting Honda’s injection of racing innovation into every product it sells. The full 30-second commercial featuring IndyCar driver James Hinchcliffe, will debut on Canadian television screens today and will run until July 31. To view the TV commercial, please visit: https://www.youtube.com/watch?v=RhNKAnPBDQc&list=UUA0-dlt_plrh4HcV-tpXjPA. A behind-the-scenes video on the making of the commercial can be found by visiting: https://www.youtube.com/watch?v=lTyye3rhsJY&list=UUA0-dlt_plrh4HcV-tpXjPA

“Honda is leveraging its exciting relationship with IndyCar driver James Hinchcliffe and its proud title sponsorship of the Honda Indy Toronto, to broaden awareness of Honda’s racing heritage and the annual ‘Checkered Flag’ sales event,” said Dave Jamieson, Assistant Vice President of Sales and Marketing, Honda Canada Inc. “This humorous commercial gives us the opportunity to bring attention to Honda’s racing spirit and the advanced technology and performance found in all of our Honda vehicles.”

The ‘Checkered Flag’ sales event runs from June 3 to July 31, 2014 at all Honda dealerships across the country and offers Canadians attractive purchasing options for all Honda products. This year’s event will introduce Honda’s first retail offering of weekly payments in its Canadian history.

Honda Canada and James Hinchcliffe entered into a partnership where the ‘Mayor of Hinchtown’ will work with Honda to promote the Honda brand across Canada. Hinchcliffe will be featured in various Honda product advertising, promotions and social media throughout the year, including the Honda Indy Toronto. The relationship was officially launched in February 2014, as Hinchcliffe made a surprise appearance and participated in the official Canadian unveiling of the 2015 Honda Fit at the Canadian International Auto Show (CIAS) in Toronto.

About Honda
Honda Canada Inc. was founded in 1969. It has produced more than 6.5 million cars and trucks since 1986 at its two manufacturing facilities and builds engines at a third manufacturing plant in Alliston, Ontario. Both manufacturing facilities are extremely flexible and currently build Honda Civic and CR-V models. Honda Canada has invested more than $3 billion in Canada and each year it sources nearly $1.98 billion in goods and services from Canadian suppliers. Honda Canada has sold more than 3.9 million Honda and Acura passenger cars and light-duty trucks in Canada.

Contacts

Honda Canada
Laura Heasman, 905-888-4586

To bring attention to Honda's unique corporate culture rooted in racing and the manufacturer's title sponsorship of the Honda Indy Toronto, the brand is promoting its popular 'Checkered Flag' annual sales event with a 30-second commercial spot, starring IndyCar driver James Hinchcliffe. (Photo: Business Wire)

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Contacts

Honda Canada
Laura Heasman, 905-888-4586