SAN FRANCISCO--(BUSINESS WIRE)--Swirl Co-CEOs John Berg and Tom Sebastian announced that industry leader Greg Johnson has joined the independent agency in the newly created position of EVP, Director of Digital.
At Swirl Johnson, a 20-year digital veteran who has held top posts at McCann WorldGroup, William Morris Endeavor and Digitas, among others, will play a digital leadership role on accounts like Walmart, Microsoft, Clorox, eBay and others. He will report to the Co-CEOs.
“Greg’s extensive expertise complements our team,” said Berg. “He has built his career being a half-step ahead of the marketplace and adds an extraordinary set of skills and a background characterized by independent thinking and innovation. It is a rare and amazing opportunity to add someone of Greg’s caliber to the team.”
“We believe 21st century brands are built on creatively coherent actions that trigger powerful connections. Greg was one of the first in the industry to truly understand this core truth, and we are excited to have him join us,” added Sebastian.
“Swirl was born in San Francisco, the epicenter of the digital revolution,” said Johnson, who among many other accomplishments founded Magnet Studios and was the first executive director of Interpublic’s Emerging Media Lab. “They are a perfect fit for what I’ve done and where I want to go. The agency’s innovation team is unparalleled and we share a relentless desire to be a part of building great companies. I can’t wait to get started.”
Founded in 1997, Swirl is a San Francisco based, independently-owned, full service advertising marketing agency. It is a full-spectrum ideas agency offering advertising, marketing, communications, retail experiences and other brand actions. The agency works with brands at every stage of development and creates a blueprint for tuning and balancing various marketing efforts. The Swirl client roster includes such blue-chip brand names as Walmart, Clorox, eBay, PG&E, Salesforce, Microsoft Store and the ANA Alliance for Family Entertainment.