MIRAMAR BEACH, Fla.--(BUSINESS WIRE)--The Aristocrat Group Corp. (OTCBB: ASCC) announced today that RWB Ultra-Premium Handcrafted Vodka will be the official vodka of The Yellow Party as the Company continues its brand building activities for its premier distilled spirit.
The Yellow Party, a fundraiser benefiting MD Anderson Cancer Center and Racing for Cancer, the non-profit organization founded by 2014 Indy 500 Champion Ryan Hunter-Reay, is one of the preeminent events on the Houston social calendar. The Yellow Party will take place on Thursday, June 26 at AutoNation’s Mercedes-Benz Greenway Plaza, in advance of The Shell and Pennzoil Grand Prix of Houston on the weekend of June 27-29 at NRG (formerly Reliant) Park.
Since launching RWB Vodka late last year, ASCC has targeted the U.S. motor sports industry as a preferred brand building avenue for its American-made distilled spirit. The RWB Vodka brand will be visible during multiple events at The Shell and Pennzoil Grand Prix of Houston, most prominently as the official vodka of The Yellow Party.
“The Yellow Party is an upscale event at a major sporting event in one of the largest cities in the U.S., and it targets our desired demographic,” ASCC CEO Robert Federowicz said.
ASCC is working to build a portfolio of successful brands to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton (OTCBB: LVMUY), Diageo PLC (NYSE: DEO), BEAM, Inc. (NYSE: BEAM) and Brown-Forman Corp. (NYSE: BF-B). By handling its own distribution business, ASCC hopes to capitalize on unprecedented new brand building opportunities through Luxuria Brands, its brand management division.
About the Aristocrat Group Corp.
Through its brand management division, Luxuria Brands, the Aristocrat Group Corp. is on the path to becoming a provider of premium luxury goods, including top-shelf distilled spirits. The Company targeted the growing market for quality domestic spirits in order to deliver maximum returns to our shareholders.
For more information about the Aristocrat Group Corp., please visit http://aristocratgroupcorp.com/investors/.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words “believes,” “expects,” “anticipate” or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone’s past success, either financial or strategic, is no guarantee of success. This news release speaks as of the date first set forth above and the Company assumes no responsibility to update the information included herein for events occurring after the date hereof.