In its annual Magic Quadrant for Multichannel Campaign Management released on May 21, 2014, Gartner confirmed that digital marketing budgets are increasing at twice the rate of overall marketing budgets in general. (Gartner 2014) “Gartner expects spending on MCCM software to reach almost $914 million in 2014, at a growth rate of 24%”. (Gartner 2014)
Gartner emphasized the importance of coordinating customer engagement across channels, how the growth of social and mobile have increased the buyer’s control of the purchase process and the need expressed by companies to meet their marketing challenges by implementing solutions in a short timeframe.
Thierry Téchy, Chief Strategy Officer of Selligent comments: “We are really delighted about Selligent’s evolution among the niche players in Gartner’s Magic Quadrant. We have further developed our platform’s customer intelligence and audience engagement features in order to match the expectations of demanding marketers. Today, we are proud to be one of the rare independent solutions described as easy to use, offering good value and fully integrated for advanced multichannel campaign management processes.”
André Lejeune, Chairman and CEO of Selligent adds: “Our presence for the second year in the Magic Quadrant testifies to Selligent’s growing role among global players in the digital and relationship marketing scene. With the release of our Audience Engagement module this summer and our growing momentum among marketers in Europe and the US, we look forward to tracking our progress in the Magic Quadrant in the years ahead.”
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Gartner Magic Quadrant for Multichannel Campaign Management, by A. Sarner, J.S. Beck, J. Hopkins, [21st of May 2014]
Selligent is an international vendor of (big) data-driven marketing solutions. It offers a cloud solution for successful omni-channel campaign management:
- Analyze customer data and behavior to identify untapped segments,
- Create omni-channel interactions,
- Execute across all channels from within a single solution, and
- Optimize offers and campaigns for maximum conversion.
Selligent works with over 400 brands and 50 agencies or marketing service providers in 11 countries. They use Selligent’s solutions to develop and optimize their marketing campaigns in various sectors including publishing, tourism, media and financial services. With over 180 employees, Selligent is active in France, Belgium, the United States, the Netherlands, Germany, Italy and Spain.