DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/nrh77b/unbanked_and) has announced the addition of the "Unbanked and Underbanked Consumers in South America: A Market for E-Payments" report to their offering.
According to the report, just over 50% of adults (defined as persons age 15+) around the world maintain a bank account. As the global payment industry has grown, firms have begun seeking new international markets where the potential for robust electronic payment growth is emerging. Much industry attention has been directed to markets in the Asia-Pacific region mainly because of their large populations, and countries in South America are becoming more attractive as local economies mature and consumers begin the transition from traditional payment instruments to e-payment methods.
Similar to other world regions with a number of developing countries, South America is home to large numbers of unbanked and underbanked consumers. For the most part these consumers operate outside of the e-payments ecosystem and subsequently miss out on the inherent benefits that e-payments can bring to them and the local economy.
Across South America, both private and public sector organizations are seeking to accelerate the migration to electronic payments in order to tap into a vast demographic that represents the potential for long-term robust growth across payment industry segments.
This Research Report sheds light on this opportunity for the payments industry by providing information on the true extent of the unbanked and underbanked populations across the continent. Current and planned programs are highlighted that are designed to bring unbanked and underbanked individuals into the fold of the mainstream payments industry. Opportunities are discussed that new e-payment instruments like prepaid cards and mobile payments could provide in converting unbanked and underbanked consumers into banked consumers.
Key Topics Covered:
1. Executive Summary
3. The Unbanked and Underbanked Landscape
3.1. The Unbanked Populations in South America
3.2. The Underbanked Populations in South America
4. Payment Card Penetration
4.1. Debit Card Penetration
4.2. Credit Card Penetration
4.3. Credit Bureau Developments
5. Existing Electronic Payments Use
5.1. Public Sector Initiatives: Brazil's Bolsa Familia
5.2. MasterCard and IDB
5.3. Visa, Grupo Bimbo, and Blue Label Telecoms
6. Unbanked and Underbanked Outreach Channels
6.1. ATM Channel
6.3. Bank Agents
7. The Potential of Mobile Banking and Payments
7.1. Consumer Interest
- Banco BBVA
- Banco Bradesco
- Caixa Econômica Federal
- Novo Payment
- Oi Carteira
- Ria Financial Services
- Yellow Pepper
For more information visit http://www.researchandmarkets.com/research/nrh77b/unbanked_and