DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/2cjk2n/the_childwise) has announced the addition of the "The CHILDWISE Trends Report 2014" report to their offering.
The CHILDWISE Monitor report has been published each year since 1994 - a comprehensive annual survey of children's media use, brand attitudes and purchasing habits.
Trends data from this proven leading industry tracking study is available as a separate, 31 page, concise report - providing the ideal introductory reference for information on children aged 5-16 across the UK.
The Trends Report gives tracking data from 1997 to 2013 on media and purchasing behaviour, covering:
- Computers, Internet, games consoles
- TV viewing, access to TV and channels, favourite TV programmes
- Magazines and reading, music and radio, mobile phones
- Pocket money and self purchase across key product fields
Data is presented in total, and separately for boys and girls, within two broad age bands, 5-10 years and 11-16 years. More detailed 2 year age breakdowns are available in the full CHILDWISE Monitor Report, together with further topic areas and analysis.
Key Topics Covered:
1. Child Demographics
2. Computer Ownership
3. Internet Access
4. Games Console Ownership
5. Mobile Phone Ownership & Usage
6. TV Viewing Habits
7. Music & Radio
For more information visit http://www.researchandmarkets.com/research/2cjk2n/the_childwise