Research and Markets: Annual Survey of Children's Media Use, Brand Attitudes and Purchasing Habits 2014

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/2cjk2n/the_childwise) has announced the addition of the "The CHILDWISE Trends Report 2014" report to their offering.

The CHILDWISE Monitor report has been published each year since 1994 - a comprehensive annual survey of children's media use, brand attitudes and purchasing habits.

Trends data from this proven leading industry tracking study is available as a separate, 31 page, concise report - providing the ideal introductory reference for information on children aged 5-16 across the UK.

The Trends Report gives tracking data from 1997 to 2013 on media and purchasing behaviour, covering:

  • Computers, Internet, games consoles
  • TV viewing, access to TV and channels, favourite TV programmes
  • Magazines and reading, music and radio, mobile phones
  • Pocket money and self purchase across key product fields

Data is presented in total, and separately for boys and girls, within two broad age bands, 5-10 years and 11-16 years. More detailed 2 year age breakdowns are available in the full CHILDWISE Monitor Report, together with further topic areas and analysis.

Key Topics Covered:

1. Child Demographics

2. Computer Ownership

3. Internet Access

4. Games Console Ownership

5. Mobile Phone Ownership & Usage

6. TV Viewing Habits

7. Music & Radio

8. Reading

9. Money

10.Self Purchase

11. Sport

For more information visit http://www.researchandmarkets.com/research/2cjk2n/the_childwise

Contacts

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Media and Entertainment, Gaming

Contacts

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Media and Entertainment, Gaming