NEW YORK--(BUSINESS WIRE)--Prophet, a strategic brand and marketing consultancy, has announced that Mat Zucker joined the firm’s fast-growing Digital Practice as a partner, effective immediately. Zucker was most recently global executive creative director at Razorfish, a full-service interactive agency.
With over two decades of experience in advertising, digital, direct, social, content and promotion, Zucker specializes in building brands, inspiring people and growing businesses. He is based in Prophet’s New York City office.
“We are thrilled to welcome Mat to Prophet,” said Chan Suh, the firm’s Chief Digital Officer. “His bold ideas and creative executions for brands across marketing channels and industry verticals make him a natural fit for our firm and for our clients.”
Prior to Razorfish, Zucker was chief creative officer of OgilvyOne Worldwide New York, where he led a department of creative directors, art directors, copywriters, designers and user experience experts in delivering innovative solutions for clients such as BP, Citizens Bank, College Education Corp., IHG, Medco, MetLife, Time Warner Cable and UPS. Earlier in his career, he was executive creative director at R/GA and Agency.com and his clients included British Airways, CIT, Del Monte Foods, Dyson, E-Trade, Johnson & Johnson, LG Electronics, Mars and Subaru.
“I’m excited to be at Prophet,” said Zucker. “As companies look to meaningfully engage with customers and ultimately transform their businesses, firms like Prophet are well-positioned to guide and help craft a brand-led digital strategy to take them there.”
Zucker holds a BA from Cornell University and attended the School of Visual Arts in New York and American University of Paris. His work has won a variety of awards including the Cannes Lions Shortlist, One Show, Clio, John Caples, Effie, Addy, Webby, B2B Agency of the Year, WPPed Cream Best in Direct and others.
Zucker joins Prophet at a time of accelerated growth and market demand for its digital consulting services, particularly in areas where digital intersects with customer experience design, marketing analytics, innovation and brand-led transformation. The firm’s Digital Practice helps organizations create the digital strategies and experiences needed to win in the market.
Prophet is a strategic brand and marketing consultancy with offices around the world, including Berlin, Hong Kong, London and Zurich. The firm helps companies win by delivering inspired and actionable ideas. Prophet has worked with leading brands such as BMW, Cisco, Electrolux, GE, Johnson & Johnson, McDonald's, Siemens, UBS and Zurich Financial on a broad scope of projects in its areas of expertise: brand, marketing, innovation, design, digital and analytics.