Kabam and CJ E&M Netmarble Join Forces to Bring Exclusive Mobile Title to Western Audience

Powerhouse Free-to-Play Publishers Sign Strategic Publishing Deal

SAN FRANCISCO--()--Kabam, the leader in the Western world for free-to-play games for traditional players, and CJ E&M Netmarble (“CJ Netmarble”), the leading Korean digital entertainment company and number one mobile publisher in South Korea, today announced a strategic agreement for Kabam to exclusively publish an undisclosed title from CJ Netmarble for the Western market. Under the agreement, Kabam will be the exclusive provider of localization, marketing and live operations throughout North America and Europe. Terms of the deal are not disclosed.

The partnership with Kabam compliments the expansion of CJ Netmarble’s strategic presence in the Western market. CJ Netmarble has set up a dedicated gaming operation in the U.S. with the formation of CJ Games Global, whose office is based in San Francisco.

“Partnering with CJ Netmarble is a tremendous opportunity,” said Amit Ranade, President of Kabam Publishing. “Our mission is to introduce only the best games from Asian developers to the Western world, and this upcoming game is sure to delight new gamers in Western regions.”

As the dominant leader in mobile games in South Korea, CJ Netmarble has produced a host of chart topping mobile games including Monster Taming, Magu Magu and Race Cha-cha-cha from the Netmarble mobile portal.

“Kabam is a great partner for us on this project that we want to share with a new audience of Western gamers,” said Seungwon Lee, Global Strategy EVP of CJ Netmarble and CEO of CJ Games Global. “We know that Kabam has a proven track record of working with Asian companies so we embrace the opportunity to utilize their publishing infrastructure to meet our combined goals as we grow our business out West.”

CJ Netmarble is the latest partnership from the Kabam Worldwide Developers Fund. Started in 2013, the $50 million Worldwide Developer Fund enables third-party game developers in China, Japan and South Korea to take advantage of Kabam’s industry-leading monetization and marketing expertise to expand their games to North American and European markets.

Kabam has experienced massive growth since its founding as a games company a little more than four years ago. The company now has more than 800 employees in offices throughout North America, Europe and Asia. Kabam generated more than $360 million in revenue in 2013, a 100 percent growth over 2012, and predicts more than $550 million in revenue in 2014.

In addition to the project with Kabam, CJ Netmarble plans to publish a variety of mobile games in diverse genres for 2014. These games will be supported through CJ Games Global as the company expands its global market. CJ Netmarble recently secured $500 million investment from Tencent which will aid in the expansion of its mobile gaming business worldwide.

More details on the new project will be shared at a later date. Kabam and CJ Netmarble will work closely to deliver a high quality product with great core player experience and engagement.

About CJ E&M Netmarble

CJ E&M Netmarble (“CJ Netmarble”) strives to enrich people's lives by providing great games to global audiences. Based in Seoul, Korea with North American operations in San Francisco through its newly formed division, CJ Games Global, CJ Netmarble services Netmarble, the largest game portal in Korea with over 35 million registered users. Netmarble has over 70 PC online games, including Korea's top sports game MaguMagu, and has produced some of the most successful mobile games such as Monster TamingTogether Cha-cha-chaEveryone's Marble, and MaguMagu 2014. The company has more than 2000+ employees, 18 studios and consistently ranks as a top developer and publisher in South Korea and globally with more than 160 games released. More information can be found at: www.netmarble.com

About CJ Games Global

Based in San Francisco, CJ Games Global is the newly formed US gaming branch of Seoul-based game publisher, CJ Netmarble. CJ Games Global is overseen by CEO Seungwon Lee, who also holds the executive position of Global Strategy EVP at CJ Netmarble. CJ Games Global will oversee marketing and other services of titles from the more than 18 studios under the CJ Netmarble groups. CJ Games Global will support title releases across multiple genres in 2014 that target mobile gamers of all types. Follow us at: https://www.facebook.com/CJGamesGlobalCorp.

About Kabam

Kabam is the leader in the western world for free-to-play games for traditional players with first and third party published titles available on mobile devices via its own dedicated channel in the Apple App Store, Google Play, Amazon Appstore, and on the Web via Facebook, Yahoo, Kabam.com and other platforms. Kabam is the fastest growing Internet media company in the San Francisco Bay Area and the 17th fastest growing company overall in the U.S., according to Deloitte LLP. Kabam's 2013 revenues exceeded $360 million, a 100 percent increase over 2012. The company is profitable and cash-flow positive, and has created four titles that have grossed more than $100M each in their life. Kabam's Kingdoms of Camelot franchise has grossed more than $250 million in less than four years, making it one of the top 10 strategy franchises of all time. In 2012, Kabam Publishing was launched to provide third-party developers access to Kabam's technology platform, distribution channels, data analytics and best practices that Kabam's in-house development teams use to bring wildly successful games to players worldwide. Kabam has approximately 800 employees around the world, with corporate headquarters in San Francisco. The company's investors include Google, Warner Brothers, MGM, Intel, Canaan Partners, Redpoint Ventures, Pinnacle Ventures and others. More information about Kabam can be found at www.kabam.com.

Contacts

Media Contacts:
For Kabam
Steve Swasey, 415-391-0817
VP, Head of Communications
sswasey@kabam.com
or
For CJ E&M/CJ Games Global
Jeane Wong | Kjell Vistad
ONE PR Studio
teamcj@oneprstudio.com

Contacts

Media Contacts:
For Kabam
Steve Swasey, 415-391-0817
VP, Head of Communications
sswasey@kabam.com
or
For CJ E&M/CJ Games Global
Jeane Wong | Kjell Vistad
ONE PR Studio
teamcj@oneprstudio.com