AUSTIN, Texas--(BUSINESS WIRE)--Spredfast, the most comprehensive social marketing platform, today announced it is participating in the Pinterest MarTech Developer alpha, which includes official access to the Pinterest Business Insights API. The alpha initiative complements the wide range of analytic tools already available in the Spredfast platform. Spredfast can now provide brands with previously unavailable insights about their performance, impact and community engagement on Pinterest.
Armed with a deeper understanding of the content that appeals most to Pinners, brands can now tailor their content strategy to drive the most engagement on Pinterest. With access to the Pinterest Business Insights API, Spredfast customers can now identify the most frequently pinned content on their official website, garnering valuable information to develop and amplify content that resonates most with Pinners, as well as apply those learnings to various relevant aspects of their marketing.
Specifically, through the Spredfast Social Inbox, customers will be able to monitor repins with an in-depth look at the virality of content across their own Pinterest boards as well as their website. Additionally, Spredfast customers can tag pins and categorize them by campaign for easy management and performance review.
“Pinterest is a rapidly growing social discovery platform and it’s important for brands to understand their audience’s behavior. We are excited to provide our customers with a deeper level of insight into what content is resonating, both within the Pinterest community as well as on their owned media properties,” said Rod Favaron, CEO of Spredfast. “This relationship opens the door for customers to see even more value from Pinterest, delivering more impactful and engaging content to their audience.”
“Spredfast’s expanded functionality enables us to now connect with our consumers across every major social network. With this launch, we’re excited to not only build an understanding of what content is performing well on our Pinterest site, but also on our owned media,” said Jason Nickel, Manager of Social Media at Brooks Brothers. “That knowledge will certainly inform and enhance our social strategy.”
"Spredfast's integration with Pinterest will connect one of our most important community spaces with the tools and processes we use every day to manage our broader social media presence," said Natanya Anderson, Social Media and Integrated Marketing Coordinator at Whole Foods. "We're looking forward to integrated moderation and workflow so we can quickly and easily amplify the best Pins to our community in a seamless and authentic way."
Spredfast gives marketers the solutions needed to manage their brand and connect with consumers in an increasingly social world. The Spredfast social marketing platform sifts through millions of pieces of social content per minute, so brands can participate in individual conversations or amplify relevant content across any digital screen. By empowering customers to engage in real-time, combined with comprehensive data, Spredfast creates more relevant interactions between brands and consumers. Spredfast customers manage over one billion social connections across 84 countries and have the power to process 650 million pieces of social content per day in multiple languages. Over 600 customers, including all five major broadcast networks and fifty percent of Interbrand’s 2013 World’s Best Brands, have partnered with Spredfast to create first-class social experiences. For more information, visit www.spredfast.com.