INDIANAPOLIS--(BUSINESS WIRE)--FNEX, the financial marketplace for alternative investments, today announced that it has appointed Carissa Newton as the company’s Chief Marketing Officer. Ms. Newton reports directly to FNEX CEO Todd Ryden and leads all strategic marketing efforts at FNEX beginning with the company’s national marketing and advertising campaign.
At Newton’s direction, FNEX began targeted advertisement placements this month with Private Wealth, Financial Advisor and Hedge Think. FNEX will also sponsor the Financial Advisors 2014 RIA Ranking, scheduled to be unveiled in June 2014.
FNEX launched FNEX.com, an online marketplace for alternative investments including direct placements in private companies, hedge funds and managed futures accounts in September 2013. The web-based platform provides investment advisors, family offices, institutions, and accredited investors access to investment opportunities offered by investment banks and funds across the United States. The powerful distribution platform also provides investors with the tools needed to educate themselves on alternative investment opportunities.
“Carissa’s deep understanding of financial services and technology makes her uniquely qualified to head up marketing for FNEX,” said Ryden. “As our marketplace continues to attract participants in its first year, it is critical for us to build brand awareness throughout the investment community. We couldn’t be happier to welcome Carissa to the team.”
Newton has over 20 years of marketing experience in a variety of industries including financial services, insurance and technology. She joins FNEX from Oak Street Funding where she was Chief Marketing Officer, overseeing marketing and new business development for the firm. Newton served in a number of marketing leadership positions at Delivra, Vontoo, Hufford Financial Partners and American United Life.
Newton said, “I am eager to bring what I’ve learned throughout my career to bear at FNEX. There is something particularly exciting about being part of an early stage company and I am confident that our national ad push will be well received as we work to help drive broader awareness of this innovative new marketplace.”
FNEX is “The Alternative Investment Marketplace” connecting accredited and institutional investors to investment opportunities in private companies, private investment funds (hedge funds), and managed futures accounts. FNEX’s mission is to help investors source investment opportunities, and help offering groups connect with investors. FNEX was founded in 2012 by professional investors, entrepreneurs and attorneys. For more information please go to www.FNEX.com.