Delticom: European car drivers are inclined to buy tyres online in the future

  • More and more motorists prefer to buy tyres online
  • Tyre purchase: great product selection and high availability of tyres all year appreciated

HANOVER, Germany--()--European motorists tend increasingly towards the Internet tyre purchase and frequently choose Delticom online stores. These are the results brought by the Delticom Report “Tyres Online” 2014. A representative survey was conducted this year by the market research institute SKOPOS (Cologne, Germany) on behalf of Delticom, Europe's leading Internet tyre dealer. For the study, the researchers interviewed more than 5,000 female and male drivers aged 18 to 65 in five selected European countries, including the United Kingdom.

Increased interest in buying tyres online

A quarter of all drivers surveyed have already purchased their tyres on the Internet and over two thirds of those who have never bought tyres online up to now would be willing to do so in the future. The Delticom Report has also shown that across the European markets, Delticom stores were most frequently chosen by customers purchasing tyres online. These research results may suggest that there is still a considerable growth potential for Internet tyre dealers like Delticom.

An especially strong rising tendency to buy tyres on the Internet is visible among the motorists in the United Kingdom. The number of British drivers who have acquired tyres online increased from 14% in 2013 up to 23% in 2014. Furthermore, over one third of the motorists in the UK who have never purchased tyres on the Internet have stated their intention to make such a purchase in the future.

Andreas Prüfer, board member of Delticom AG, considers the results promising: "Consumers’ inclination to make online tyre purchases is accelerating very fast. More than a third of the drivers are inclined to buy their tyres online. In the United Kingdom alone, the proportion of those who have purchased their tyres online increased by way more than half in just one year."

The "big" difference: Many benefits lure motorists into the net

High availability of tyres is of particular importance to British drivers (75%). The motorists in the United Kingdom attach also a great significance to the positive past experience with the tyre seller (67%), affordable prices (59%) and the large choice of tyre brands and models (58%).

"The overall package of our online shops makes all the difference. In addition to attractive prices and high availability throughout the year, customers will find in our shops a comprehensive service package. Just last year alone, our offer convinced more than 1 million new customers," says the board member Philip von Grolman and adds: "At mytyres.co.uk we create the best conditions for consumers to find their desired tyres. Among 100 tyre brands, you can find tyres that will be suitable for almost all vehicle types”.

Although tyres constitute an important safety part of the car equipment, their relevance seems to be still underestimated. Almost one third of all the respondents change their tyres only when the tread depth reaches 1.6 mm. It is also the case in the United Kingdom, where a considerable number of drivers feel compelled to buy new tyres solely when the legal minimum tread depth is reached (33%) or when the tyres have been damaged (16%). A notable group of British respondents (10%) does not even know when it is time for a tyre change.

For more information on the company, please visit: www.delti.com

Buy tyres online in the United Kingdom at: www.mytyres.co.uk

Tyre test site: www.tyretest.com

Contacts

Susanne Kindor-d’Unienville
Delticom AG
T: +49 511 93634852
E-Mail: susanne.kindor@delti.com

British consumers are inclined to purchase their tyres on the Internet. At mytyres.co.uk they find an unrivalled choice. (Photo: Business Wire)

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Release Summary

European motorists tend increasingly towards the Internet tyre purchase. An especially strong rising tendency to buy tyres on the Internet is visible among the motorist in the United Kingdom.

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Contacts

Susanne Kindor-d’Unienville
Delticom AG
T: +49 511 93634852
E-Mail: susanne.kindor@delti.com