Tiger Balm U.S. Signs Professional Flatland BMX Rider Terry Adams as Brand Ambassador

Two-time NORA Cup winner to promote world-renowned pain reliever on social media and BMX events

Professional flatland BMX rider Terry Adams (Photo: Business Wire)

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HAYWARD, Calif.--()--Tiger Balm U.S. has formalized an endorsement deal with professional flatland BMX rider Terry Adams.

Mr. Adams has been competing professionally in flatland BMX rider contests since he was 16 years old, and has become one of the sport’s most recognizable names. He has won dozens of championships during his 15-year career, including a Gold Medal from the X Games, and is a two-time winner of the sport’s most prestigious honor — Ride BMX Magazine’s “Number One Rider” Award (NORA).

Tiger Balm is the go-to topical pain relief solution for professional and amateur athletes alike. The product’s brand image is bold and strong, making it an ideal fit for extreme sports athletes such as Mr. Adams who take their bodies to the limit with daring and bold high-impact stunts that can cause sore muscles, strains, and sprains.

Terry said, “I'm excited about the partnership with Tiger Balm because it’s a product I use and believe in. BMX riders train very hard and are always pushing themselves to extremes. It's awesome to represent a brand that focuses on relieving muscle soreness and other aches and pains so I can ride hard every day.”

In the U.S., Tiger Balm has been endorsed by professional football players, tennis stars and sports trainers. We are pleased to add Mr. Adams to that select group.

“We were excited to learn that Terry Adams is a big Tiger Balm fan,” said Kenneth Yeung, Founder and President of Prince of Peace Enterprises, Inc., the sole licensed United States distributor for all Tiger Balm products. “The skills he has on a bike are amazing and he understands how to promote a product. We are confident that he will be a fabulous brand ambassador and enthusiast for Tiger Balm.”

About Tiger Balm U.S.

Prince of Peace Enterprises, Inc. introduced the world-famous Tiger Balm brand to the United States mainstream market in 1986 and has been the sole licensed U.S. distributor for all Tiger Balm products since.

Trusted by millions for nearly 100 years, Tiger Balm’s time-proven blend of herbal ingredients provides safe and effective relief for sore muscles, arthritis, neck and shoulder stiffness, and just about any other minor muscle or joint aches or pains that may come your way.

Tiger Balm U.S. is on Facebook, Twitter, Pinterest, and YouTube.

Prince of Peace is headquartered in the heart of the San Francisco Bay Area, CA with additional branch offices in New Jersey, Los Angeles, Hong Kong, China, and Malaysia. To also learn more about other Prince of Peace corporate social responsibility emphasis, please visit www.popsfoundation.org.

Contacts

Tiger Balm U.S.
Rylie Schock, 415-399-1045
Rylie@inceptionus.com

Release Summary

Tiger Balm U.S. has formalized an endorsement deal with professional flatland BMX rider Terry Adams. Tiger Balm is the go-to topical pain relief solution for professional and amateur athletes alike.

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Contacts

Tiger Balm U.S.
Rylie Schock, 415-399-1045
Rylie@inceptionus.com