New Stanford Children’s Health Brand Underscores Expanded Access to Bay Area’s Only Network of Care for Children and Expectant Mothers

*Network has 64 access points, and within 10 miles of most Bay Area family homes – more locations on the way

*Reach of Stanford Children’s Health highlighted in new awareness campaign Extraordinary Care for Extraordinary Kids

STANFORD, Calif.--()--Stanford Children’s Health is formally launching the organization’s new brand, which underscores the ongoing expansion of its network and access to care beyond Palo Alto to dozens of locations across the Bay Area. The new Stanford Children’s Health, with top-ranked Lucile Packard Children’s Hospital Stanford at its core, is the largest and only network of care exclusively dedicated to children and expectant mothers in Northern California, with access points at 64 locations and more on the way. To raise awareness about Stanford Children’s Health’s extraordinary care available to families right in their communities, a new and comprehensive advertising campaign launched Sunday (May 18).

“Our network of care, now called Stanford Children’s Health, represents how we are responding to the changing healthcare environment and an increased consumer demand for high-quality services to be available in outpatient settings closer to home,” said Christopher G. Dawes, president and CEO of Lucile Packard Children’s Hospital Stanford and Stanford Children’s Health. “Access to this type of integrated care network improves the patient experience, increases convenience and reduces overall costs.”

Stanford Children’s Health is the largest comprehensive network in Northern California exclusively dedicated to pediatrics and obstetrics. The network includes a robust physician network, numerous satellite locations, outreach sites and primary and specialty care services across the Bay Area. Stanford Children’s Health services are available at more than 100 locations in eight states and receive nearly 400,000 patient visits a year.

“Having closer access to specialists and sub-specialists in areas where these professionals might not have existed can have an effect on outcomes, especially with advanced care,” said gastroenterologist Kenneth Cox, MD, chief medical officer at Lucile Packard Children’s Hospital Stanford and professor of pediatric gastroenterology at the Stanford School of Medicine. “For instance, we have research showing that liver transplant outcomes are improved when quality care is more accessible closer to where patients live.”

Included in the 64 access points in the Bay Area are Stanford Children’s Health pediatric specialty centers in San Francisco with partner CPMC, in Walnut Creek with John Muir Health, in Emeryville, Palo Alto, Capitola, and Los Gatos (moving to a new Campbell location in 2015). Additionally, Stanford Children’s Health recently purchased an 80,000 sq. ft. building in Sunnyvale, and this specialty service center will open in early 2016. With the current locations and ongoing expansion, most Bay Area family homes have access to a Stanford Children’s Health physician within 10 miles of where they live.

Building the Hospital of the Future

In addition to the network expansion, Lucile Packard Children’s Hospital Stanford, the #1 ranked children’s hospital in Northern California, will open in 2017 a 521,000 sq. ft. addition that will add more patient rooms, operating rooms and diagnostic facilities designed especially for children. This will allow new private rooms for our pediatric and obstetric patients, the latest in kid-friendly technology, and more than 3.5 acres of healing gardens and green space. It will be the most modern, family-friendly and environmentally sustainable hospital for children and expectant mothers in America.

Extraordinary Care for Extraordinary Kids

A new advertising campaign launched on Sunday (May 18) includes broadcast, print and digital advertising across the Bay Area, and highlights the extraordinary care for extraordinary kids Stanford Children’s Health provides. An innovative feature of the campaign allows families to create a personalized video message for their kids featuring photos and inspiring messages. Videos can be created beginning Monday (May 19) at yourextraordinarykid.org and shared through an individual’s social channels, including Facebook, Twitter and Pinterest.

“We are very excited to launch this campaign to showcase the breadth of our reach,” Dawes added. “By expanding access to one of the most highly respected brands in the world, Stanford Children’s Health and Lucile Packard Children’s Hospital Stanford are creating a new way to deliver extraordinary care for extraordinary kids.”

Related links:

* Discover more about the expansion of Lucile Packard Children’s Hospital Stanford here.

* Explore our media kit to learn more about Stanford Children’s Health and Lucile Packard Children’s Hospital Stanford, including statistics, facts and stories of extraordinary care.

* Read about the 2013-14 Best Children’s Hospitals survey from U.S. News & World Report, which ranks Lucile Packard Children’s Hospital Stanford as tops in Northern California and one of America’s best.

* Lucile Packard Children’s Hospital Stanford is the only Northern California children’s hospital to receive a prestigious 2013 Leapfrog Group quality and patient safety award.

* Find out how Stanford Children’s Health and Lucile Packard Children’s Hospital Stanford celebrate kids at yourextraordinarykid.org.

About Stanford Children’s Health and Lucile Packard Children’s Hospital Stanford

Stanford Children’s Health, with Lucile Packard Children’s Hospital Stanford at its core, is an internationally recognized leader in world-class, nurturing care and extraordinary outcomes in every pediatric and obstetric specialty from the routine to rare, for every child and pregnant woman. Together with our Stanford Medicine physicians, nurses, and staff, we deliver this innovative care and research through partnerships, collaborations, outreach, specialty clinics and primary care practices at more than 100 locations in the U.S. western region. As a non-profit, we are committed to supporting our community — from caring for uninsured or underinsured kids, homeless teens and pregnant moms, to helping re-establish school nurse positions in local schools. Learn more about our full range of preeminent programs and network of care at stanfordchildrens.org, and on our Healthier, Happy Lives blog. Join us on Facebook, Twitter, LinkedIn, and YouTube.

Lucile Packard Children’s Hospital Stanford is the heart of Stanford Children’s Health, and is one of the nation’s top hospitals for the care of children and expectant mothers. We are the only children’s hospital in Northern California with specialty programs ranked in the U.S. News & World Report Top 10 for 2013–14, and the only hospital in Northern California to receive the national 2013 Leapfrog Group Top Children’s Hospital award for quality and patient care safety. Discover more at stanfordchildrens.org.

Contacts

Lucile Packard Children’s Hospital Stanford
Robert Dicks, 650-497-8364
rdicks@stanfordchildrens.org
or
Joel McKinney, 415-262-5946
joel.mckinney@webershandwick.com

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The new awareness campaign includes broadcast commercials that highlight the unique traits that make every kid extraordinary.

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Release Summary

A new advertising campaign launched across the Bay Area highlights the extraordinary care for extraordinary kids Stanford Children’s Health provides.

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Contacts

Lucile Packard Children’s Hospital Stanford
Robert Dicks, 650-497-8364
rdicks@stanfordchildrens.org
or
Joel McKinney, 415-262-5946
joel.mckinney@webershandwick.com