TORONTO--(BUSINESS WIRE)--Head & Shoulders new 'Mane Man' R.A. Dickey kicked off the 2014 'Season of the Whiff' campaign in Toronto today. Whenever fans see a whiff (strikeout) this MLB regular season, they can tweet #whiff plus their favourite MLB team's Twitter handle. The seven MLB clubs with the most #whiffs each month will earn a donation to local Reviving Baseball in Inner Cities youth leagues.
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