DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/wdwxmg/cheese_natural) has announced the addition of the "Cheese: Natural & Specialty Cheeses in the U.S. & Global Markets" report to their offering.
Total U.S. retail sales of natural and specialty cheeses were $15.7 billion in 2013. The overall market is mature, with sales growing by a CAGR of only 3% since 2009. The recession took a toll on cheese volume sales, as did higher pricing in some years, which drove some of the market dollar growth posted.
Nonetheless, key segments of the cheese market will continue their momentum. Growth will be driven by Americans' enduring love for the product, and the continued promotion of cheese as fundamentally nutritious and good tasting, despite its high fat content. Consumers are being educated to the fact that cheese is a good source of calcium, protein, and other nutrients--information to which they are very receptive, given their love of cheese. Moreover, with snacks representing 50% of all eating occasions, natural cheese is perfectly positioned to grab more share of this market.
Consumers not only perceive natural cheese as healthier than processed versions, they also view it as a much better snacking option than cookies or chips, particularly with carbs and added sugars at the top of many consumer's ingredients-to-avoid-list. Producers are also addressing consumer health and diet concerns with better tasting reduced salt and fat cheeses, and cheeses made from milk considered by consumers to have a healthier edge. Cheese made from organic milk, milk from grass-fed cows, and milk free of artificial growth hormones have grown in popularity. Organic cheese has been a growth spot, with sales projected to increase by double digits to reach $750 million in 2018.
The report presents a detailed analysis of the U.S. consumer market for natural and specialty cheese sold directly to consumers through retail outlets, including bricks and mortar stores as well as catalogues, Internet sites and others. It outlines key issues and trends affecting the overall market and analyzes all product categories and segments of natural and specialty cheeses. Cheese: Natural and Specialty Cheese in the U.S. and Global Markets, 5th Edition also discusses major players and brands and analyzes their key activities and performance.
Market size data are provided for 2009-2013 and projections for 2013-2018. Retail channels that sell consumer natural and specialty cheese are covered and considered in arriving at market size and trends, and competitive analysis. Information and insight is provided for processed cheese, and non-dairy cheese products, as well as the foodservice and global cheese markets, to add context and perspective. Data from these markets is not included for market sizing/projections, marketer/brand and retail channel shares of the core U.S. consumer natural and specialty cheese market.
Key Topics Covered:
Chapter 1: Executive Summary
Chapter 2: Trends & Innovations
Chapter 3: The Product
Chapter 4: The Market
Chapter 5: The Marketers
Chapter 6: Retail Overview
Chapter 7: Foodservice Overview
Chapter 8: The Consumer
Chapter 9: Global Overview
For more information visit http://www.researchandmarkets.com/research/wdwxmg/cheese_natural