Serta Reinvents Gel Memory Foam; Aims to Simplify Mattress Shopping Experience

Leading mattress manufacturer also launches shopping app, VIP Rewards consumer loyalty program

HOFFMAN ESTATES, Ill.--()--Serta, the number one mattress manufacturer in the United States, is giving consumers reasons to stop putting off a mattress purchase this summer with its latest iComfort® gel memory foam and iSeries® hybrid mattress collections, new online shopping tools, and the launch of its VIP Rewards consumer loyalty program, all rolling out just in time for Memorial Day.

Serta’s new products and shopping tools were inspired by the company’s own consumer research, which indicated that mattress shoppers often feel overwhelmed during the shopping process. It also showed that mattress shoppers want to build personal relationships with the mattress brand they select.

“We have always believed that our product innovations and shopping tools should be designed around the consumer need, which is something that is continuously changing as new technology emerges,” says Andrew Gross, senior vice president of marketing for Serta. “So, we restructured our iComfort and iSeries collections to give mattress shoppers the latest comfort and support innovations and launched new online shopping tools to provide them with a simplified selection process. This empowers consumers to make smarter decisions when selecting a mattress, so they can feel more confident and get a better night’s sleep.”

Reinventing Gel Memory Foam for 2014

Serta changed the memory foam mattress category forever in 2011 when it introduced the iComfort® Sleep System featuring memory foam infused with Serta’s MicroSupport® gel. Then, in 2012, Serta introduced its iSeries® collection of hybrid mattresses, which combined the same gel memory foam with an advanced innerspring system.

Now, Serta is introducing all-new iComfort and iSeries models for 2014 with more innovations designed to provide enhanced cooling comfort and targeted support for a rejuvenating sleep experience. All of these new mattress models feature Cool Action™ Dual Effects® gel memory foam – Serta’s latest breakthrough in gel memory foam technology. This material combines two types of gel, giving consumers up to 25% more gel than the original formula, providing added support where it’s needed most, and enhanced cooling comfort for a good night’s sleep.

“While some mattress shoppers are interested in the benefits of an-all foam mattress like iComfort, we know that others want the feel of a more traditional mattress construction, which is why we introduced iSeries,” says Gross. “Our new iComfort and iSeries collections now share similar features and price points, so consumers can easily shop both collections and find the type of mattress and level of comfort that’s right for them.”

All iComfort and iSeries mattresses are compatible with a Serta adjustable foundation, for a completely customizable bedroom experience. Shoppers can choose from a variety of models, including Serta’s most advanced Motion Custom which includes features such as Bluetooth™ connectivity to pair the base with your smart device, a wireless backlit remote, USB power ports, variable massage options and wireless speakers.

Serta’s new iComfort gel memory foam and iSeries hybrid mattresses are now available at Serta retailers across the United States. Mattress shoppers can also take advantage of a limited time zero percent financing offer for qualified purchasers at participating retailers from May 14 – June 2, 1014, making this a perfect time to check out the new models.

New VIP Rewards Program

Mattress shoppers can also take advantage of Serta VIP Rewards, the company’s groundbreaking new consumer loyalty program that lets new mattress purchasers earn up to $1,000 towards their next mattress purchase over time. Customers who buy iComfort and iSeries mattresses as of May 2014 will earn $100 per year for up to 10 years to be used towards the purchase of a future Serta mattress. Once registered, customers can redeem their earned dollar value as soon as 120 days after purchase and they will also receive exclusive third party offers as a gesture of appreciation for their loyalty to Serta. Details on the program can be found at: http://www.serta.com/viprewards.

“We heard from consumers that they are interested in building relationships with brands they believe in, so we have developed Serta VIP Rewards as a direct answer to that request,” said Gross. “The program gives us a way to thank consumers for their loyalty, provide them with ongoing communication touch points from our company, and give them rewards towards every new Serta purchase.”

New Online Shopping Tools for iComfort and iSeries

Serta found in recent research that customers were frustrated and confused by the current mattress buying process. Many customers conduct research online and in-store and are looking for a way to unify the process, so Serta is introducing its new mattress selector and the Serta Test Rest app to help ease the process. The mattress selector takes users through a short set of questions to provide them with specific iComfort and/or iSeries models to should try at their local retailer. Once in the store, shoppers can use the Serta Test Rest app to rank their experience with each mattress, making it easier to remember which models were preferred. The app is free to download through the App Store and is available for iPhone and iPad and iOS 7+

About Serta

Serta and its licensees together are the #1 mattress manufacturers in the United States. Serta’s product portfolio includes the Perfect Sleeper®, which is the Only Official Mattress of the National Sleep Foundation, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta and its licensees also manufacture the iSeries® Hybrid Sleep System and the exclusive Trump Home® and Bellagio at Home® mattress collections.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.

Serta has 23 U.S. and four Canadian manufacturing plants. In addition, Serta is distributed internationally in more than 150 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality. For more information, visit www.serta.com.

Contacts

for Serta
Kelly Ellis, 847-747-0460
kellis@serta.com

Serta, the number one mattress manufacturer in the United States, is giving consumers reasons to stop putting off a mattress purchase this summer with its latest iComfort(R) gel memory foam and iSeries(R) hybrid mattress collections. (Photo: Business Wire)

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Contacts

for Serta
Kelly Ellis, 847-747-0460
kellis@serta.com