SUNNYVALE, Calif & NEW YORK--(BUSINESS WIRE)--mBlox, the largest global provider of A2P (application-to-person) text messaging, was selected by QWASI, an industry leader in mobile messaging and real-time contextual engagement, to serve as a messaging partner for SMS delivery. The agreement allows QWASI to distribute SMS messages across mBlox’s global network, granting QWASI access to nearly 6 billion mobile devices in over 180 countries.
Mobile messaging boasts the highest open and response rates of any marketing channel and is positioned for growth as more and more consumers rely on mobile devices for their everyday interaction with brands. Juniper Research predicts that in 2016, revenue from application-to-person (A2P) messages will reach $70.1 billion and overtake that of person-to-person SMS.
“Shifts in how consumers choose to engage with brands is driving A2P messaging to critical mass,” said Tom Cotney, CEO of mBlox. “Companies like QWASI have been successful in helping enterprises respond to consumer preferences and deliver messages that are timely, relevant and valuable. The result is an evolution in the relationship between brands and consumers from a one-way blast of information to a personal, two-way dialogue.”
mBlox’s position as the global leader in A2P messaging serves as a launch pad for QWASI’s Agile Interaction Management (AIM), an easy-to-use, cloud-based platform enabling enterprises to direct actionable information to end-users based on a customer’s preferred channel. AIM, in tandem with mBlox’s mobile messaging network that includes more than 800 mobile operators around the world, provides brands a powerful and far-reaching solution to their mobile strategy.
“QWASI was built to provide enterprises an intuitive solution to communicate with consumers, improve customer engagement and drive sales,” said Leon Samuel, CEO of QWASI. “Mobile penetration has connected brands with global consumers like never before. We are working with mBlox because its global network allows our enterprise customers to deliver compelling content to their biggest fans and prospects, regardless of where they are, which carrier they use or device they carry.”
mBlox, the largest Application to Person (A2P) mobile messaging provider in the world, helps service providers and enterprises create meaningful connections with consumers on mobile devices anytime and anywhere. Our network reaches more than 800 mobile operators around the world and enables businesses to reach 6 billion devices. We make it easy to use interactive messaging campaigns to drive revenue, lifetime customer value and ROI.
QWASI is a technology company that delivers Intelligent Interaction & Engagement. We power omnichannel mobile engagement across Push, SMS, Social, and Location alerting. QWASI has supported Global Enterprises, and White Label Channel Partnerships since 2004. As a proprietary cloud-based platform, AIM allows complete integration of live data from third party application sources and leverages product integration across data management systems, third-party CRM applications, predictive analytic tools, e-commerce, data awareness scheduling alerts, and shipping information to track the multiple touch points from discovery to purchase to customer service.