NEW YORK--(BUSINESS WIRE)--This week, customers can join the festivities from coast-to-coast as Macy’s launches American Icons nationwide. Beginning May 14, the retailer will reprise its beloved late spring campaign that pays homage to the people, places and things that make our country great, through specially-curated merchandise, launch parties, local county fairs, Minor League Baseball events, grilling competitions, a patriotic sweepstakes and a fundraising program to benefit Got Your 6 and America’s veterans. Celebratory events will take place at select Macy’s stores and on macys.com through July 4.
“America is home to spectacular people, places and things that have a cultural impact across the world,” said Martine Reardon, Macy’s chief marketing officer. “In bringing back our American Icons campaign, we’re proud to again join the celebration of all things America – offering our customers specially-curated fashion, family-oriented events and an opportunity to support America’s veterans.”
Give Back. Get Back. – Got Your 6
Macy’s is showing its support for those who have served our country by partnering with one of the nation’s most innovative veteran empowerment initiatives, Got Your 6. In the military, "got your six" is a term that means "I've got your back.” Uniting the resources of the entertainment industry with a coalition of more than 30 veteran-focused, nonprofit partners, Got Your 6 is dedicated to improving veteran reintegration, celebrating veterans as leaders and civic assets, and putting their skills to work at home. The coalition focuses on six pillars of reintegration—jobs, education, health, housing, family and leadership, with a goal to change the conversation around America’s millions of military veterans.
To support Got Your 6 and its nonprofit partners, Macy’s is kicking off a nationwide campaign to support those who have served our country with “Got Your 6 Saturday” on Saturday, May 17. During “Got Your 6 Saturday,” shoppers can give $3 at any register and get 25 percent off all day, plus enjoy exciting events in store. Customers who miss “Got Your 6” Saturday can still support America’s veterans from May 18 through May 26, by making a donation at the register to receive a savings pass for a 20 percent discount on select regular, sale and clearance apparel for him, her and kids and extra 15 percent on all sale, clearance, select regular-priced home items, shoes, coats, suits, dresses, intimates, men's suit separates and sportcoats, fine and fashion jewelry and watches. Note that some exclusions and restrictions apply. One hundred percent of the $3 donation will be donated to Got Your 6 and its nonprofit partners to empower returning veterans and military families. Visit macys.com/gotyour6 for more information.
“American Icons” Product
From the beaches of California and the streets of New York to Nashville’s music scene and Utah’s Monument Valley, Macy’s takes customers on a cross-country journey to discover the unique style and inspiration that comes from America’s most captivating destinations. In Macy’s stores across the country and on macys.com, shoppers can look forward to fashion and home merchandise featuring timeless summer silhouettes, patriotic hues, bold prints and modern interpretations of classic American elements woven throughout various brand assortments. Now through the end of June, customers will also be able to shop for exclusive, specially-curated collections from American’s most sought-after brands including Calvin Klein White Label, Tommy Hilfiger, I.N.C. International Concepts, MICHAEL Michael Kors, Nautica, Finish Line, and more. From free-spirited looks to buttoned-up classics to more modern silhouettes, customers will find something for everyone when shopping Macy’s American Icons merchandise this spring.
Patriotic Coast-to-Coast Celebrations
Macy’s American Icons campaign kicks off at Macy’s Herald Square in New York City on Wednesday, May 14. The event will feature a special appearance by country music artist and actress Jana Kramer and the cast of the knockout hit Broadway musical “ROCKY.” Customers can also look forward to a performance by country star and Grammy-nominated member of the Grand Ole Opry, Trace Adkins. A supporter of Got Your 6, Adkins is a singer, TV personality, actor and author, whose trademark baritone has powered countless hits to the top of the charts and sold more than 10 million albums.
On Thursday, May 15, the festivities continue with events at Macy’s stores nationwide, including Macy’s Aventura in Ft. Lauderdale; Macy’s State Street in Chicago; Macy’s Metro Center in Washington, D.C.; Macy’s Union Square in San Francisco; and Macy’s South Coast Plaza in southern California. In addition, on Saturday, May 17, Macy’s will host American Icons celebration events in 25 stores across the country. Shoppers can check out cooking demonstrations, fashion presentations, live music and much more! For more details on local events, visit macys.com/americanicons.
“Macy’s Great American County Fair”
Macy’s will pay homage to America’s county fair by hosting homegrown events in more than 20 cities nationwide. This June, families will be treated to classic fair foods, local competitions, games, activities, and more. For information about Macy’s “Great American County Fair” and to find nearby locations, customers can visit macys.com/americanicons.
"Macy's Great American Pop Quiz & 4th of July Sweepstakes"
One lucky winner and three guests will celebrate Independence Day in style at the nation’s largest pyrotechnic display, Macy’s 4th of July Fireworks®. Customers who visit macys.com/popquiz through June 15 can enter for the chance to win a trip for four to the 2015 Macy’s 4th of July Fireworks in New York City. One winner will be chosen and will receive an exclusive prize package including air travel and hotel accommodations for four for two nights to New York City, tickets to the 4th of July Fireworks and a $1,000 Macy’s shopping spree. The explosive party will be sure to delight and amaze fans of all ages with its awe-inspiring colors, shapes and patriotic music.
“Macy’s Day at the Ballpark”
Father’s Day arrives early this year as customers can celebrate America’s favorite pastime on June 1 with “Macy’s Day at the Ballpark” events. Beginning May 21 in select stores, shoppers can score a pair of tickets to a Minor League Baseball game after making a qualifying men's purchase. Fans will experience Macy’s through scoreboard features, live announcements and game day giveaways at 60 Minor League Baseball games nationwide. For more details and to find a participating location, visit macys.com/events.
“Macy's Great American Grilling Guru”
On June 28, six finalists in “Macy's Great American Grilling Guru” competition will go head-to-head in a “Sizzle Showdown” in New York City, judged by Macy’s Culinary Council chefs Johnny Iuzzini and Todd English. One winner will earn the coveted title of “America's Greatest Grill Guru” and receive the grand prize: $10,000 and a trip to the 2015 Macy's 4th of July Fireworks.
Macy’s “American Icons” campaign will kick off on May 14 and run through July 4. For American Icons media materials, visit macys.com/pressroom. More information about the campaign, including product and event calendars, can be found at macys.com/americanicons.
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.
About Got Your 6
Got Your 6 is a collective impact campaign designed to help bridge the military-civilian divide. Combining the reach and resources of the entertainment industry with the expertise and commitment of more than 30 non-profit organizations, the campaign works to advance the conversation in America so veterans and military families are seen as leaders and civic assets who will invigorate our communities. In 2013, Got Your 6 distributed grants totaling nearly $3 million to a dozen veteran-focused non-profit partners. For more information, visit www.gotyour6.org. Be the Change, Inc., an independent 501(c)(3) not-for-profit organization, is the organizing body and fiscal sponsor of Got Your 6.