DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/qhcj77/home_shopping) has announced the addition of the "Home Shopping Market Report 2014" report to their offering.
The home shopping market has risen consistently in value in recent years, recording growth of 13.4% between 2012 and 2013
This Market Report examines the UK home shopping market in terms of the trends and issues impacting on the different market sectors, the leading competitors within this heavily saturated marketplace, and the growth of the industry, with particular focus on the past 5 years between 2009 and 2013 and the forecast growth for the coming 5 years.
The UK home shopping market is best approached in regard to the market sectors of e-commerce sales, general mail order, direct marketing channels and direct selling. Traditionally, this market was largely served by mail order catalogues and the e-commerce domain of television home shopping channels, and so in recent years the industry has been drastically modernised through the ongoing development of the Internet and the fragmented range of online retailers. Consequently, the e-commerce home shopping experience has become the most dominant sector within the home shopping market.
Increased rollout of higher specification Internet access throughout the UK, owing to Government plans to reach rural locations with high-speed cable and fibre-optic connections, along with the increased uptake of the latest in the way of tablets and smartphone devices, has resulted in online retailers having a more lucrative platform to reach a broad range of consumers. Developments in m-commerce and application ('app') technology have created new means of targeting the home shopping community while on the move, while interactive smart televisions are enabling consumers to purchase items at the click of a button on their remotes. These digital and e-commerce innovations have led the more traditional home shopping media channels and the competitors in these sectors to integrate Internet retailing into their retail strategies: several mail order catalogue companies have migrated much of their services online and off-the-page selling direct marketing has fallen by the wayside in favour of the likes of social media and e-mail marketing.
The authors estimate that the UK home shopping market will continue to witness steady high levels of growth in each year until 2018, driven mainly by the e-commerce market sector. As new Internet innovations are developed in the coming years, with augmented reality and social shopping creating a more interactive consumer experience, consumers will be able to benefit from a more virtual engagement akin to an in-store experience, thereby facilitating a further migration away from the high street and into the home shopping industry.
Key Topics Covered:
1. Market Definition
2. Market Size
3. Industry Background
4. Competitor Analysis
5. Strengths, Weaknesses, Opportunities and Threats
6. Buying Behaviour
7. Current Issues
8. The Global Market
10. Company Profiles
- Amazon.Co.Uk Ltd.
- Asda Group Ltd.
- Asos.Com Ltd.
- Debenhams Plc.
- Home Retail Group Plc
- J Sainsbury Plc.
- N Brown Group Plc.
- Next Plc
- Shop Direct Home Shopping Ltd
- Tesco Plc
For more information visit http://www.researchandmarkets.com/research/qhcj77/home_shopping