BASINGSTOKE, United Kingdom--(BUSINESS WIRE)--Mars Drinks UK, a business unit of Mars, Incorporated and maker of FLAVIA® Brewers, ALTERRA® Coffee Roasters, THE BRIGHT TEA CO® and DOVE®/GALAXY® Hot Chocolate, is making great progress on its “Path to Sustainability”. The company is celebrating its journey towards meeting these milestones with the announcement that all coffee sourced by ALTERRA® Coffee Roasters in the UK is now 100% independently certified by the Rainforest Alliance Certified™ or UTZ Certified.
Standards set by these organizations support crops that are responsibly produced, with respect to the environment and the workers in the supply chain. The North American market is working diligently to reach the same threshold by pursuing options to source coffee that is also 100% independently certified by these organizations.
Mars Drinks has identified five milestones to create a sustainable business:
- Sourcing More Sustainably
- Developing Responsible Products
- Reducing Operational Impacts
- Supporting Customers
- Engaging Associates
To promote its Path to Sustainability, Mars Drinks has launched “Impact on Earth”, a new marketing campaign designed to showcase the company’s efforts to source its coffee beans in a sustainable manner. Through its new website, www.alterracoffee.co.uk, media outreach, social media and marketing initiatives, the campaign will highlight the positive effects that certification standards can have in supporting sustainable practices, the lives of farmers, their families, workers in the supply chain and the environment. The website also features a video illustrating the journey of the coffee bean from its origin and photos of farmers harvesting each bean.
To learn more about ALTERRA® Coffee Roasters visit www.alterracoffee.co.uk. For more information about Mars Drinks’ commitment to sustainability, visit http://marsdrinks.com/sustainability. To speak with someone directly, contact: Suzan French, +1-917-284-8523, firstname.lastname@example.org. To learn more about the Rainforest Alliance Certified™ or UTZ Certified, visit http://www.rainforest-alliance.org or https://www.utzcertified.org.
About Mars Drinks
Mars Drinks creates great tasting moments at work by being at the center of workplace engagement, collaboration, productivity and well-being. Throughout North America, Europe and Asia, Mars Drinks supports businesses who want to provide great working environments for their people. Part of Mars, Incorporated Mars Drinks focuses its energy and resources on the workplace, with the belief that people are the most important asset to any business. In 1973 Mars Drinks introduced KLIX® the first-ever fully automatic in-cup drinks vending machine that serves large manufacturing channels across Europe. In 1984 Mars Drinks pioneered the single serve hot drinks category, introducing FLAVIA®, the first system for making hot drinks using fresh ground coffee and leaf teas sealed in individual servings. Through its ALTERRA® Coffee Roasters coffees, THE BRIGHT TEA CO.® teas, and DOVE®/GALAXY® Hot Chocolate Mars Drinks creates billions of great tasting moments at work! Find Mars Drinks online at www.marsdrinks.com.
About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA™ and WISDOM PANEL™.