PARIS--(BUSINESS WIRE)--Cegedim Relationship Management today announced that it has partnered with StratX to provide the most innovative, Life Sciences-specific training to its customer-facing employees. The training raises the competencies of Cegedim resources, enabling the company to meet its ongoing imperative to provide exceptional service to its customers. Cegedim staff that recently completed the StratX program, originally designed for bio-pharmaceutical executives, scored higher than most industry managers, demonstrating their level of commitment, and raising the bar for future participants.
Evolving and Improving to Meet Customer Needs
As Life Sciences business models continue to evolve, Cegedim continues to evolve as well, updating and enhancing its capabilities in order to meet the dynamic requirements of its customers. The company is focused on remaining a trusted, agile and innovative partner, enabling its clients to operate more efficiently through faster time to market and time to peak sales. Cegedim relies on StratX’s experience and world-renowned simulations to make this focus actionable for staff.
“As Cegedim is revamping its value proposition and selling model, we have the benefit of running our talent development initiative on StratX’s latest simulation, CentrX,” explained Pierre Morgon, Chief Marketing Officer, Cegedim. “This highly interactive and integrative solution stimulates group thinking and fosters teamwork across functional boundaries. It also helps crystallize Life Sciences industry concepts and decision processes in the minds of our staff. Thus, it exposes our global sales and marketing executives to the reality of what their clients are experiencing, hence fostering a sought-after transition from a seller’s to a buyer’s perspective.”
The StratX approach reinforces competitive thinking and market understanding. Each business simulation reflects the impact that a sudden competitive move or a change in customer needs can have on a company. CentrX, designed specifically for the bio-pharmaceutical industry, follows an action-oriented approach, incorporating a new simulation that can be tailored to specific learning needs. Cegedim’s full training program includes workshop sessions that complement the simulation, and allow participants to gain knowledge and adapt behavior through experiential learning.
“StratX is very pleased to partner with Cegedim in an exciting new approach featuring CentrX, our proprietary new bio-pharma simulation,” said Alan Slavik, Director, StratX. “This unique, fully-customized approach marks the first time a partner of the industry is training its staff with an offering designed for industry executives. We were excited to see Cegedim teams pushing results to new levels on par with, and greater than, many Life Sciences industry managers.”
StratX provides management development solutions that achieve
real-world impact by increasing customer-centricity, improving
strategic thinking and driving cultural change. They have a rich
30-year history of partnering with Fortune Global 500 firms in the
bio-pharmaceutical, business-to-business and consumer products
industries as well as with top business schools from around the
world to design and deliver highly customized, live or virtual
programs. Mirroring real-world decision-making experiences, StratX
incorporates the use of immersive, interactive and competitive
business simulations which gamify the process of building
capabilities and changing mindsets to drive real and lasting
|About Cegedim Relationship Management:||
Cegedim Relationship Management is the Life Sciences industry’s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company’s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables approximately 200,000 users in many of the world’s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group.
To learn more, please visit: www.cegedim.com/rm.
Founded in 1969, Cegedim is a global technology and services
company specializing in the healthcare field. Cegedim supplies
services, technological tools, specialized software, data flow
management services and databases. Its offerings are targeted
notably at healthcare industries, life sciences companies,
healthcare professionals and insurance companies. The world leader
in life sciences CRM, Cegedim is also one of the leading suppliers
of strategic healthcare industry data. Cegedim employs 8,000
people in more than 80 countries and generated revenue of €902
million in 2013. Cegedim SA is listed in Paris (EURONEXT: CGM).
Follow Cegedim on Twitter: @CegedimGroup.