INDIANAPOLIS--(BUSINESS WIRE)--PERQ, a leader in marketing technology that provides incentive-based solutions for businesses, is excited to announce it is the winner of the TechPoint Mira Marketing Technology Award. This is the first time PERQ has been named a finalist or a winner by TechPoint, Indiana’s technology initiative focused on being a powerful voice for Indiana’s tech sector through marketing and thought leadership.
“With Indianapolis being a hub for numerous notable marketing technology companies, we’re extremely honored to be named the winner for this category,” says Scott Hill, executive chairman and co-founder of PERQ. “This is a milestone we have reached because of the endless dedication of our employees and also the support of our clients. We celebrate them as we celebrate this award win.”
TechPoint received a record-breaking 170 applications for this year’s Mira Awards, representing a 40 percent increase in the number of applicants since last year. Mira judges say they were impressed by PERQ’s ability to drive sales online and offline while addressing real pain points throughout the value chain for marketers and their customers.
The Mira honor comes after a year of growth and innovation for PERQ. In the fall of 2013, PERQ unveiled its newest technology, FATWIN. Currently in beta testing, FATWIN manages games, contests, prize redemption and lead generation for companies and businesses both online and in-store. The technology allows businesses to collect valuable consumer information, while consumers become more familiar with the brands and play for a chance to win prizes. Earlier this year, the first FATWIN progressive jackpot of more than $12,000 was awarded to a customer from an auto dealership in Rice Lake, Wisconsin.
“This has been a huge year for us,” said Andy Medley, president and co-founder of PERQ. “Our FATWIN solution had a strong debut which has allowed us to better serve our clients with more custom, lead-generating technology. FATWIN has allowed us to add more staff in the past several months as well. We look forward to more growth as we continue to innovate in the future.”
To learn more about PERQ and options for incentive-based marketing solutions, visit http://www.perq.com/.
PERQ is a measured marketing technology and promotions company that helps businesses attract consumers through incentives. Headquartered in Indianapolis, PERQ offers solutions to generate, track and convert web and in-store traffic into sales. PERQ has more than a decade of in-store and online data analytics and is utilized by more than 1,000 businesses across the United States. Learn more at http://www.perq.com.