NEW YORK & SYDNEY--(BUSINESS WIRE)--Business Wire will leverage the comprehensive and dynamically updated media databases of iSentia -- the largest media information/business intelligence company in the Asia Pacific region -- to significantly expand its news distribution reach in the Australia and New Zealand markets, it was announced today.
The new arrangement will provide Business Wire members with precision targeting of industry trade journalists, in addition to full-scale coverage of mainstream and online media. Additionally, Business Wire reaches key Australasia media via its access to the global networks of The Associated Press and Agence France-Presse.
With some 1,200 employees operating across 15 countries, iSentia has earned its reputation as Asia's leading media resource center, with granular contact information on more than 10,000 print, broadcast and online outlets.
A key benefit of the collaboration between the two industry leaders is iSentia's ability to market Business Wire's media and investor relations services to its 5,000 clients. With Business Wire's Sydney office available to provide product counseling and consultative support, iSentia clients will gain seamless access to Business Wire's global media networks and investor relations services.
"iSentia's continuously refreshed media data maximizes the return-on-investment potential for our clients," said Cathy Baron Tamraz, Business Wire's CEO, who made today's announcement. "Of equal importance, iSentia's impressive client base will now be able to reach consumer audiences, business decision-makers, and investors in North America, Europe, Latin America, the Middle East, and Africa, in addition to all of the Asia Pacific region, with ease."
About Business Wire:
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements and provide audience analysis that improves interaction with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented simultaneous NX Network. Business Wire has 32 offices worldwide to securely meet the varying needs of communications professionals and news consumers.
iSentia is the Asia-Pacific region's leading business intelligence company providing over 5,000 clients with media information, analysis, and advice 24/7/365. iSentia has more than 1,200 employees across 15 countries filtering information from over 5,500 print, radio and television media outlets and over 250 million online conversations per month. Our talented people, innovative search technololgy, comprehensive coverage and expert research provides the tools and insight to allow our clients to manage media relationships effectively, track and analyze issues of interest across all media, and discover and share valuable insights that drive smarter decisions.