Lonny Magazine Reimagines Digital Magazine Experience . . . Again

Pioneering Online Home Design Publication To Unveil Total Redesign on May 1

NEW YORK--()--Lonny, one of the first digital home and design magazines, will debut a completely redesigned issue format today. Lonny.com continues to be a category leader among digital shelter publications offering unparalleled breadth and depth of coverage in all aspects of home and design. Touted as one of the most innovative shelter titles of the last decade, Lonny is known for its exclusive home tours, exquisite original photography, coverage of new and noteworthy trends, and its focus on “accessible design.”

Lonny's new look is built around a state-of-the-art user interface featuring: an animated “cover” (Cindy Crawford is on the May Issue), a visual index which allows readers the option to navigate with imagery, single-column content pages that fill the width of browser windows, a table of contents icon on each page to quickly jump around each issue, and more. The ease of this enhanced navigation lets readers explore the site in a way that’s as forward thinking as the content they are reading. And its responsive user interface works well on all mobile devices.

"This is about taking full advantage of the latest web publishing technology—which has always been our mission. Lonny came out of the gate as a pioneer in the digital shelter category and we’re continuing on that path with this new design," said John Newlin, VP of Content at Livingly Media. “We wanted to completely reimagine the digital magazine experience and deploy it on our custom publishing platform. The result is a collaboration between some of the best web developers in Silicon Valley and the most passionate and talented home and design editors in New York."

“The sense of motion is an important part of the new design; from video to animated type to the very act of scrolling from story to story,” said Irene Edwards, Executive Editor of Lonny. “The subtle movement brings the experience to life and adds a depth and texture to the issues. This is by no means ‘finished,’ either. We’ll be adding new features and functionality. I think our director of engineering, Cleve Pasarell, said it best: ‘This is not so much a new platform as it is a springboard.’”

About Livingly Media

Headquartered in Silicon Valley with offices in NYC, Livingly Media is a digital lifestyle brand that owns and operates three top 15 comScore-ranked sites: Zimbio (Entertainment News), StyleBistro (Fashion & Beauty), and Lonny (Home) which Livingly acquired in 2012 and re-launched on its custom publishing platform. Since then, Lonny’s audience has grown ten-fold and now attracts over three million readers and generates 50-plus million pageviews a month. The company has offices in San Carlos, CA, Chicago and New York City, and is venture-backed by Menlo Ventures and Draper Richards.

Contacts

Andoscia Communications
Caroline Andoscia, 212-475-2122 x701
caroline@andoscia.com
or
Martin Higgins, 212-475-2122 x703
Martin@andoscia.com

Lonny magazine launches today with a totally redesigned format for its May issue (Photo: Business Wire)

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Release Summary

Lonny, one of the first digital home and design magazines, will debut a completely redesigned issue format today. Lonny is known for its exquisite original photography and focus on accessible design.

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Contacts

Andoscia Communications
Caroline Andoscia, 212-475-2122 x701
caroline@andoscia.com
or
Martin Higgins, 212-475-2122 x703
Martin@andoscia.com