NEW YORK--(BUSINESS WIRE)--The New York Times will debut its new Times Video hub (NYTimes.com/video), which has been redesigned for improved navigation and discoverability of The Times’s world-class video content, at its NewFronts presentation today in New York City.
Times Video will feature a fresh user interface, streamlined navigation and responsive design optimized for mobile devices, tablets and desktops. Videos will be organized across 14 channels which include: News and Politics, International, Opinion, Times Documentaries, Business, Technology, Culture, Style, Health, Food, Travel, Sports, Real Estate and Science. Acura is the official launch sponsor of the new Times Video.
The Times is also joining forces with video platform Vimeo to develop original, branded video content for marketers. The first series, co-developed by The Times, Vimeo and web documentarians the Perennial Plate, takes viewers through the evolution of food and culture in immigrant society in America. The content will live on both platforms following an exclusive initial 14-day run on NYTimes.com/video.
Rebecca Howard, general manager of video, The New York Times, said, “The new Times Video makes it easier to discover, watch and navigate the vast amount of video available on NYTimes.com. From quick, short-form updates to longer-form documentaries and features, Times Video serves as the ultimate destination for users looking for world class, original premium video content.”
Bruce Headlam, managing editor, video, The New York Times, said, “We’ve created original programming around popular Times columns, like Modern Love, 36 Hours, Vows, Op-Docs and Verbatim. Times Video also features some of the most celebrated journalists from our newsroom including Mark Bittman, Molly Wood, David Carr, Adam Bryant and our new fashion director Vanessa Friedman, who starts next month.”
The Times is also introducing branded video playlists, a new native advertising experience in which high-quality, clearly-labeled marketer video lives and is discovered alongside Times video. The Sotheby’s International Realty® brand is the first advertiser to utilize this product with their “Extraordinary AnglesSM” campaign, also launching today.
All NYTimes.com users will continue to receive free unlimited access to video on NYTimes.com, on the mobile Web site (mobile.nytimes.com) and on mobile applications.
The New York Times NewFronts presentation takes place today, Monday, April 28, from 9:00 a.m. – 11:00 a.m. in New York City.
The New York Times Company
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