Recognizing an Iconic Brand with a Modern Personality

Mary Kay to be Honored at Pratt Institute’s 2014 Art of Packaging Award Gala for Outstanding Commitment to Package Design

DALLAS--()--Mary Kay, a leading beauty brand and direct seller in more than 35 markets around the world, will be honored at Pratt Institute’s 2014 Art of Packaging Award Gala for its outstanding commitment to package design. The gala benefits the Marc Rosen Scholarship and Education Fund for Packaging by Design at Pratt Institute, which provides scholarships to masters-level students looking to pursue careers in cosmetics and packaging design. In celebration of this honor, Mary Kay is excited to share its innovation in product design technology.

  • What began in a tiny store in the heart of Texas with nine products, five color cosmetic palette and four-step skin care regimen, Mary Kay now offers more than 200 premium color cosmetics, skin care, fragrance, body, sun and men’s products.
  • In fact, in 2013 alone, more than 3 million compacts and more than 19.4 million lipsticks were sold.

For more than five decades, Mary Kay has led the way in giving women what they crave. Always committed to evolving to meet women’s changing beauty needs, the company is constantly redesigning and modernizing to help ensure every detail of its products and packaging are relevant and contemporary. One facet of ensuring products stand-out is the packaging itself. Mary Kay excels in this category, typically sketching out approximately five to eight different concepts during the design phase to help ensure packaging is not only attractive and ergonomic, but the ideal delivery system for the product.

Through all the milestones, one constant has remained: innovation. This is especially evident with two very recent and unique designs: Mary Kay® True Dimensions™ Lipstick and True Original™ Cologne Spray. The distinctive trim-line design of Mary Kay® True Dimensions™ Lipstick was developed to create a lipstick that would modernize the application experience. The same “clicking cradle” technology was used for the MK Men’s True Original™ Cologne Spray, with the whole cap doubling as a case. The attractive, yet functional, design was intended to be more durable and “gadgety,” essentially helping protect it from leakage or breakage.

“Each year, when choosing an honoree for The Art of Packaging Award Gala, an emphasis is placed on brands that excel at incorporating creativity, aesthetics, sustainability and functionality in their packaging design,” said Marc Rosen, who teaches the world’s only course on cosmetics and packaging design at Pratt Institute and is president and CEO of Marc Rosen Associates. “When Mary Kay was selected as honoree for the 25th anniversary of The Art of Packaging Award Gala, it was for these reasons and more. Mary Kay, over its rich history, has been a symbol of high design and luxury aesthetics. The company empowers the consumer through the idea that ‘One Woman Can’ make a significant impact and transform the lives of others. The commitment to ‘The Art of Packaging’ and its customers made Mary Kay the perfect choice.”

"The Art of Packaging Award is presented annually to a company that has excelled in the art form of package design,” said Sheryl Adkins-Green, chief marketing officer of Mary Kay. “Mary Kay is honored to earn this prestigious award from Pratt Institute. We are motivated to continue in our path of excellence in modern design and helping women discover what they love about Mary Kay.”

The 2014 Art of Packaging Award Gala will be held on May 6, 2014 at a private club in New York, with Sheryl Adkins-Green, chief marketing officer for Mary Kay Inc., accepting the award. Tickets to the gala are available for purchase by calling 212.925.2507.

About Mary Kay

Irresistible products. Positive community impact. Rewarding opportunity. For 50 years, Mary Kay has offered it all. With 3 million Mary Kay Independent Beauty Consultants and $3.5 billion in global annual wholesale sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what you love by connecting with a Mary Kay Independent Beauty Consultant in your area at marykay.com.

About Pratt Institute

Founded in 1887, Pratt Institute is a global leader in higher education dedicated to preparing its 4,700 undergraduate and graduate students for successful careers in art, design, architecture, information and library science, and liberal arts and sciences. Located in a cultural hub with historic campuses in Brooklyn and Manhattan, Pratt is a living lab of craft and creativity with an esteemed faculty of accomplished professionals and scholars who challenge their talented students to transform their passion into meaningful expression.

Contacts

Coyne PR for Mary Kay Inc.
Erica Kuehn, 973-588-2076
ekuehn@coynepr.com

The distinctive trim-line design of Mary Kay(R) True Dimensions(TM) Lipstick was developed to modernize the application experience featuring a nesting "clicking cradle" technology. (Photo: Business Wire)

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Mary Kay to be Honored at Pratt Institute’s 2014 Art of Packaging Award Gala for Outstanding Commitment to Package Design

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Contacts

Coyne PR for Mary Kay Inc.
Erica Kuehn, 973-588-2076
ekuehn@coynepr.com