VALCOURT, Québec--(BUSINESS WIRE)--Professional stock car racer Danica Patrick, an ambassador of BRP’s popular Can-Am Spyder, not only rides the unique three-wheel on-road vehicle but also actively participates in promotional activities.
“I first tried the Can-Am Spyder in Long Beach, CA in a closed track and I had a blast. I couldn’t believe how much fun to ride it was,” said Patrick. “The Can-Am Spyder feels easy to drive. Its stability system gives you confidence. I simply had a blast!”
Since her first trial, Danica has, in the past few months, participated in the launch of several video vignettes and social media contests including a newly released spot featuring rock legend Steven Tyler introducing Can-Am Spyder as The Ultimate Escape Vehicle. Celebrities can dial 1-844-SPYDER-LA from April 24 to April 27 – if they are famous, the fleet will pick them up! And by doing so, they will see why Can-Am Spyder is the perfect getaway for anyone, escaping on the open road with confidence and control.
One of the social media initiatives currently underway is the: “Pick Danica’s Spyder”. Fans are invited to vote before May 20, via Facebook, for the vehicle model fans think Danica should own. Voting enters the fan to win one of their own. One lucky fan will also get to Ride With Danica and can either enter online or visit a local dealer to enter the contest.
“In a world where everyone can experience the exhilaration of the open road, having Danica Patrick endorse Can-Am Spyder roadsters makes a lot of sense,” said Tom Riley, Can-Am Spyder marketing director. “She competes weekly on the track in a sport that exudes exhilaration, yet demands control and confidence. At BRP, we believe in a world where everyone can experience the exhilaration of the open road. And since 2007, people all over the world have discovered the unique thrill of the Can-Am Spyder, by making it their ride of choice.”
Combining a Y-frame design with seven state-of-the-art automobile technologies and Rotax engine, the Can-Am Spyder roadster gives riders a greater sense of control and confidence to enjoy to the fullest the incredible exhilaration of open-air, open-road riding. Released in 2007, the Can-Am Spyder roadster includes three distinct platforms. The sport line represents the machine for the rider who has a passion for a vehicle as stunning through the curves as it is to the eye. The sport-touring line represents the optimum combination of comfort and sportiness to set it apart from the other Can-Am Spyder platforms, and the touring line that comes in 2014 with a completely new Rotax 1330 ACE in-line triple engine mated to a new six-speed transmission (available in manual and semi-automatic versions) to deliver the ultimate in touring performance and comfort.
BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am roadsters, Evinrude outboard engines and Rotax engines for karts, motorcycles and recreational aircraft as well as inboard jet propulsion systems for boats. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3 billion from 105 countries, the Company employs approximately 7,100 people worldwide.
Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, Spyder, ACE and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.